Leo Burnett Detroit | Agency Profile, Contacts, AOR, Client Relationships
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Leo Burnett Detroit Contacts
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| Danielle B. | Associate Director, Project Manager | MI | ||||||||||||
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| Tim T. | Executive Creative Director | MI | ||||||||||||
| Emily Z. | Account Director | MI | ||||||||||||
| Kelly M. | Account Director | MI | ||||||||||||
| Deborah M. | Director, Business Affairs | MI | ||||||||||||
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Gen-X, Millennial Male Media Update Opps: General Motors plans to invest more ad dollars in Black-owned media (Score 55)
Update: We told you about additional details to relay to you. The company plans to commit 4% of its ad budget to Black-owned media in 2022. It hopes to double this number and reach 8% by 2025. The company will reportedly hold an ad spending meeting this month to discuss this specifically, so we may hear more details after that.
Please refer to the article below for spend and targeting information.
Agency & martech readers-- GM currently works with Jack Morton Worldwide (experiential AOR). Reach out to GM to see if you can pick up any of its business.
The original story was published on April 15:
General Motors (GM) will reportedly restore marketing spend to pre-pandemic levels for the remainder of 2021. The company cut spend by around $1b in 2020 due to the devastating effects of the coronavirus pandemic. GM spent an estimated $2.7m on advertising last year. It is also planning on experimenting with new marketing strategies to help it reach new customers. However, I am unsure what it plans to do specifically. Sellers should start contacting GM to find out exactly what its plans are.
Please view our digital display, national TV and podcast spend chart featuring GM's top brands Magellan.
Sellers-- GM primarily targets Gen-X and millennial men through digital display and national TV ads. It has increased YTD national TV spend for all of its top brands other than Buick, and it has increased digital spend for all of its top brands but Cadillac. GM also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Remember, the company will use some new strategies this year. Sellers should start reaching out to see what types of ad space you may be able to provide.
Agency & martech readers-- GM has a crowded agency roster consisting of media AOR summer, so keep reaching out and pitching your services. Agencies located near GM's Detroit headquarters will likely have more success.