The Mars Agency | Agency Profile, Contacts, AOR, Client Relationships
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The Mars Agency Contacts
|Ken B.||Global Chief Executive Officer||MI|
Sample of Related Brands
|Jason H.||Chief Technology Officer||MI|
|Jeff S.||Chief Creative Officer||MI|
|Rob R.||Chief Executive Officer- North America||MI|
|*** * *****, ***.||creative, media buying & planning||2005||present||*****|
|********'* ******* ******* *****||Shopper Marketing||unknown||present||*|
Score 62 - On the Brink: Midwestern grocer SpartanNash hires CMO, plans spend increases
Midwestern grocer SpartanNash tapped Lori Raya as chief merchandising and marketing officer to replace retired Larry Pierce, effective February. She served at Albertsons for 31 years, most recently as division president. She will develop, analyze and implement product assortment, brand positioning, sales planning, pricing, promotion, sourcing and distribution; and will direct in-depth research and analysis of customer trends and sales performance to spur innovation and enhance the in-store and online experience.
The company also recently promoted Katy VandeWaa from digital marketing supervisor to digital marketing manager (May) and Andrew Huff from consumer insights manager to CRM manager (November). It hired former director of business development at Spectrum Health, Christina Drew, as director of marketing insights & analytics (September).
These personnel, especially the new CMMO, are likely to review agency relationships. Therefore, agency & martech readers with grocery store experience should reach out. Creative seems to be handled in-house, and Winmo states media is split between The Mars Agency. Focus pitches on helping Raya with her duties, as well as differentiating Spartan from competitors like Kroger, Safeway, SuperValu, Publix, etc.
Spartan's primary channels are broadcast, digital, social media, experiential, out-of-home and print. It also does some cause marketing through a partnership with food blogger and cookbook author Molly Yeh.
Its spend has gone down, but I would expect the spend declines to reverse themselves soon enough. In Spartan's most recent earnings call, CEO and president Dave Staples said Spartan would "deploy additional marketing and merchandising initiatives" to accelerate brand growth and build awareness. It also just launched the Check Out Now mobile app.
With spend likely to go back up, sellers should reach out for revenue, too. Those in any of the nine Midwest states Spartan has locations (view locations Minnesota stores. It tends to spend evenly throughout the year.
Please click Adbeat, for Spartan's various retail banners.