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Assembly | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(248) 415-3400
Primary Address
25800 Northwestern Highway
Suite 300
Southfield, MI 48075-1067

Assembly Contacts

Contacts (5/9)
Name Title State
Kendra M. Chief Client Officer MI
Sample of Related Brands
Email: *****@*******.***
Main Phone: (248) 415-3400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 25800 Northwestern Highway
Suite 300
Southfield, MI

Michael F. President MI
Michael S. Executive Vice President & Executive Creative Director MI
Bridget L. Senior Vice President & Strategic Lead MI
Debbie M. Senior Vice President & Strategic Leader MI

Client Relationships

Brand Service From To Media Spend
*** **** *********, ***. Digital, Social 2014 present ****
*** creative 2010 present ******
**** Digital, Social 2014 present *
********* ****** ******* Media Buying, Media Planning 2020 present ******
******* media buying & planning unknown present *****

See Winmo sales intelligence in action


Campaign Imminent: Consumers Energy shakes up agency roster amid slight digital ad spend increase

Concluding a review, Assembly its media buying and planning AOR. This shift replaces incumbent creative AOR DP+.

So far this year, Pathmatics estimates CE has generated 39.8m digital impressions, allocating $460.7k toward desktop video ads (primarily on YouTube - 63%), Facebook ads (27%), desktop display ads (8%) and Twitter ads (2%). This YTD spend marks a slight (2%) increase from the $451.1k spent by this point last year; CE's full 2019 spend grew by nearly 3x to $640.2k from $242.6k in 2018.

CE's execs want to promote a "vision of providing sustainable and reliable renewable energy for the people of MI," so we expect the company is especially focused on localized ad dollars in and around the state. Its focus on sustainability and usage of YouTube and Facebook ads leads us to believe it's primarily targeting Gen-Z and millennial homeowners. It also targets small businesses in need of electric and natural gas services. Kantar data reports CE also utilizes OOH, print (B2B magazines) and local broadcast, but as of Q1 2020 hasn't invested in radio since 2019.

Agency & martech readers - It seems CE's work is tied up for now, so read elsewhere for more immediate opportunities.