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Assembly | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(248) 415-3400
Primary Address
25800 Northwestern Highway
Suite 300
Southfield, MI 48075-1067
USA

Assembly Contacts

Contacts (5/9)
Name Title State
Kendra M. Chief Client Officer MI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (248) 415-3400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 25800 Northwestern Highway
Suite 300
Southfield, MI
48075-1067
USA

Michael F. President MI
Michael S. Executive Vice President & Executive Creative Director MI
Debbie M. Senior Vice President & Strategic Leader MI
Bridget L. Senior Vice President & Strategic Lead MI

Client Relationships


Brand Service From To Media Spend
*** **** *********, ***. Digital, Social 2014 present ****
*** creative 2010 present ******
**** Digital, Social 2014 present *
********* ****** ******* Media Buying, Media Planning 2020 present ******
******* media buying & planning unknown present *****

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Media Opps: Smithfield Foods announces new leadership (Score 64)


following his retirement. Organ has already initiated several leadership changes, most notably promoting former packaged sales SVP Steve France to packaged meats EVP. France will report to Russ Dokken, who previously held the packaged sales EVP role, was promoted to chief sales officer. Dokken will be responsible for aligning sales, marketing, product innovation and business management. These promotions will affect the marketing strategy and could lead to agency reviews. 

According to iSpot, SF spent around $191.1k on national TV ads in 2020, a drastic increase from $55.3k spent in this channel during 2019. In 2020, it placed ads during programming such as "Celebrating the State Farm Slam Dunk and 3-Point Championships," "The 2020 James Beard Awards" and "All-Star Football Challenge." 

Per Pathmatics, SF earned 781m impressions through Instagram ads (37%), desktop video ads (36%), Facebook ads (16%), desktop display ads (8%) and mobile display ads (2%). It placed the majority (71%) of these ads site direct onto sites such as instagram.com, facebook.com, youtube.com, sixflags.com and walmart.com. It placed the remainder through a variety of indirect channels onto sites such as yahoo.com, news.yahoo.com, yahoo.com/health, finance.yahoo.com and foxnews.com. It spent around $5.4m on digital display ads in 2020, a 93% increase from the $2.8m spent in 2019. 

Sellers-- SF targets a broad range of consumers but seems to have a slight male skew. It also likely targets millennial and Gen-Z women, as moms are typically a family's primary shopper. The company placed a high percentage of its digital ads onto Instagram, which leads me to believe the target audience may lean a little bit younger. It increased ad spend considerably in 2020, which I expect to continue under the newly promoted leaders. It also invests in OOH, radio and local broadcast TV ads, per Kantar. Sellers should reach out offering appropriate ad space. 

Agency & martech readers-- We believe SF currently works media buying and planning AOR Mindshare. New marketing leaders commonly review their company's agency roster; although, promoted DMs are much less likely than new hires. Start reaching out to France soon to be considered to win some of this company's business.