Assembly | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (248) 415-3400
Assembly Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kendra M. | Chief Client Officer | MI | ||||||||||||
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Sample of Related Brands
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| Kristin H. | Director, Client Experience | MI | ||||||||||||
| Katie P. | Associate Media Director | MI | ||||||||||||
| Megan H. | Associate Media Director | MI | ||||||||||||
| Andrew T. | Integrated Communications Director | MI | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ********* ****** ******* | Media Buying, Media Planning | * | ||
| ********** ******** ****** | Media Buying, Media Planning | * | ||
| ******** **** ***** & **** ****** | Media Buying, Media Planning, Creative | * | ||
| ******** | Media Planning, Media Buying | * | ||
| *** ***** | Digital, Media Planning, Media Buying | * |
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Perkins Restaurant & Bakery launches brand campaign
Media Sales Lead: Perkins Restaurant & Bakery recently launched a new campaign called "It's Baked Into Everything We Do." The push will be supported across linear TV, CTV, social media, digital, OOH, and print. Perkins worked with its AOR, Buntin Group, on the campaign. This push signals the company will increase spend in 2023.
Key Lead Takeaways: Reach out now to offer last-minute campaign ad space.
Target Demographic: Gen-Xers & millennials
Key Spend Notes:
- Perkins relies heavily on social media advertising.
- Top spending period: Q1
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Perkins under Dine-In Restaurants**
2022 FY Spend: $802.5k
2021 FY Spend: $971.7k
2020 FY Spend: $109.5k
2019 FY Spend: $124.4k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $323.6k
- Q2 2022 Spend: $183.1k
- Q3 2022 Spend: $163.3k
- Q4 2022 Spend: $140k
2022 Impressions: 96.6m
Top 2022 Ad Types (by spend): Facebook (79%), Instagram (14%), and desktop video (7%).
Top Purchase Channels: Direct (100%).
Top Publishers: facebook.com, instagram.com, espn.com, youtube.com, and tvtropes.com.
Top Industry/Vertical Spenders: Buffalo Wild Wings (21%), Applebee's (11%), IHOP (5%), Red Lobster (5%), and Chuck E. Cheese's (4%).
Top Creative (by spend; see below): Pathmatics reports that 133 creatives ran during 2022 (note that not all creatives debuted in 2022).
Current Agency Roster:
- Buntin Group: media AOR
- Assembly: creative AOR
Insight Sources: Digital spend insights estimated by Pathmatics.