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Commonwealth // McCann | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(313) 202-3700
Primary Address
500 Woodward Avenue
Suite 1800
Detroit, MI 48226
USA

Commonwealth // McCann Contacts

Contacts (5/18)
Name Title State
Belinda L. President - North America MI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (313) 202-3700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 Woodward Avenue
Suite 1800
Detroit, MI
48226
USA
Joanna Y. Global Chief Strategy Officer MI
Fabio C. Global Chief Creative Officer MI
Brad E. Chief Creative Officer MI
Chris S. Account Director MI

Client Relationships

Current Past

Brand Service From To Media Spend
********* Social, Creative *
********* ********* ******** Creative *
***** **** ** Creative, Social *
***** ****** Creative, Social *
***** ******** Creative, Social *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Chevrolet's creative, social AOR appoints new brand-specific leadership


Sales Lead: , just hired Fabio Costa as its new global chief creative officer (CCO), effective March 2023.

  • Costa was most recently an ECD at Saatchi & Saatchi, where he built automotive marketing expertise working with Toyota as a client.
    • In this role, Costa oversaw sponsorship campaigns featuring stories of people such as Paralympian Jessica Long.
    • His hire may lead to bolstered partnership initiatives on Chevy's part.
  • At Commonwealth // McCann, he succeeds the incumbent chief creative officer, Gary Pascoe, who departed a few months ago but whose role was not global.
  • The agency hired other Chevy leaders within the past year including NA president Belinda Leworthy (April 2022) and global CSO Joanna Young (October 2022).
    • Leworthy was previously the global client leader at WPP.
    • Young joined from The Garage Team Mazda, where she served in the same role.
  • The brand (Chevy) will likely:
    • Shift strategy
      • This will involve promotional material around upcoming Chevy debuts such as gas-powered and electric vehicles.
    • Return to higher spend
  • Target demographic: 
    • Gen-Z and millennial men

Additional spending insights:

Additional agency insights:

Insight Sources: Broadcast, linear, and OTT insights estimated by .