Commonwealth // McCann | Agency Profile, Contacts, AOR, Client Relationships
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Commonwealth // McCann Contacts
|Brad E.||Chief Creative Officer||MI|
Sample of Related Brands
|Kalyn B.||Group Account Director||MI|
|Kathy S.||Creative Director||MI|
|Molly F.||Account Director - Chevrolet||MI|
|Victor Q.||Creative Director - Chevrolet||MI|
Male Media Opps: Chevrolet launches campaign as spend increases
Commonwealth // McCann. Sellers should contact soon to secure last-minute ad dollars.
In 2021, iSpot reports the auto brand spent approximately $204m on national TV commercials, up 11% from the approximately $184.6m it spent in 2020. Chevrolet's 2021 commercials targeted male sports enthusiasts watching shows such as NFL Football, the 2020 Tokyo Olympics, MLB Baseball, Today and Wheel of Fortune.
Per Pathmatics, Chevrolet allocated roughly $49.7m toward digital ads in 2021, 17% more than the roughly $42.3m it allocated in 2020. The brand earned ~6.5b digital impressions in 2021 via desktop display (35%), desktop video (23%), Facebook (14%), Twitter (12%), mobile display (9%) and Instagram (7%) ads. Top site destinations for last year's desktop display ads included yahoo.com (10%), youtue.com, cargurus.com, cars.com and edmunds.com.
Additionally, Magellan shows Chevrolet aired 77 podcast ads in 2021.
The brand tends to target men, and it's targeting many age demographics. According to Kantar data, Chevrolet also invests in OOH, print and local broadcast. It holds planning conversations in Q1 and buying conversations in Q4. As I briefly mentioned, I suggest sellers able to offer relevant ad space get in touch soon to secure some of these increasing ad dollars.
Agency & martech readers - Chevrolet doesn't currently show major signs of upcoming agency reviews, but you may have a shot at project-based work down the road. here.