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Agency 720 | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service agency
- Main Telephone
- 313-483-0480
Primary Address
418 North Main Street
Royal Oak,
MI
48226
USA
Agency 720 Contacts
Contacts (5/43)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ken L. | Vice President & Regional Director - Chevrolet West Region | CA | ||||||||||||
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| Ron P. | Chief Operating Officer | MI | ||||||||||||
| Harold K. | President & Chief Executive Officer | MI | ||||||||||||
| James C. | Account Director | GA | ||||||||||||
| David M. | Account Director | GA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Chevrolet launches new EV campaign
Sales Lead: In its latest EV campaign, teamed up with journalist Kara Swisher, who drives a Bolt EV "in real life."
- Made with , the campaign consists of three spots shot from Swisher's own car.
- The company will likely:
- Pursue similar influencer partnerships
- Keep implementing strategy shifts
- Return to higher spend
- Target demographic:
- Gen-Z and millennial men
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Chevy has spent approximately $74.9m on national TV commercials, less than half of the approximately $170.9m spent within the same 2022 timeframe.
- Last year: The brand ended up spending around $310.6m on this channel last year after having spent 34% less, around $205.7m, in 2021.
- 2023 ad programming: Chevy's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, College Football, the NFL on FOX Pregame, and SportsCenter.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The brand has allocated roughly $10.1m toward digital ads YTD, % less than the roughly $16.2m allocated by this point last year.
- YTD data: Since the beginning of 2023, Chevy has earned ~1.2b digital impressions via YouTube (32%), Facebook (24%), desktop display (22%), desktop video (11%), Instagram (6%), and mobile display (5%) ads.
- Top site destinations for this year's desktop display ads include yahoo.com (14%), caranddriver.com, kbb.com, motortrend.com, and autotrader.com.
- Last year: In 2022, Chevy's estimated full-year spend of $61.3m increased by 29% from that of $47.6m in 2021.
- Additional channel insights
- The brand utilizes local broadcast, print (though barely), OOH (though also barely), digital, radio, Google Ads, Facebook, Instagram, TikTok, Twitter, and online video (primarily via Youtube.com) ads, along with linear, OTT, and experiential.
- Chevy holds planning conversations in Q1 and buying conversations in Q4.
- The brand sponsors podcasts such as Dateline NBC, NPR News Now, Up First, Planet Money, and Conan O'Brien Needs A Friend.
- Chevy also invests in various sports sponsorship partnerships with organizations such as the .
Additional agency insights:
- Opportunity: If you haven't yet done so, get in touch with Chevy's parent company, a new CMO.
- Current agency roster (Chevy brand):
- Vox Creative: Creative agency partner (at least for this campaign project)
- : Creative and social AOR
- : Experiential AOR
- : Media AOR
- : Multicultural AOR
- : Social AOR
- : Media agency partner
- : Multicultural agency partner
- : Creative and social agency partner
Insight Sources: Broadcast, linear, and OTT insights estimated by .
- Additional contact information
- Vox Media: Annu Subramanian; Executive producer, audio; annu.subramanian@voxmedia.com