AutoCom Associates | Agency Profile, Contacts, AOR, Client Relationships
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Campaign Imminent: Rodin Cars hires PR AOR, plans product launch later this year
press release does not divulge the indie agency's remit, but AutoCom has experience with communications, event planning, editorial service, media tracking, media relations, publications/newsletters, crisis communications, product launch support, trade show support, social media and sponsorships.
Although the agency began work immediately, we imagine it'll focus primarily on promoting the Rodin FZED, which is slated to launch later this year. Therefore, sellers with high ROI through the aforementioned channels should reach out for revenue tied to the launch. Rodin targets amateur racers, a demographic that has a male skew. It does not seem to have a top spending period.
Agency and martech readers -- Rodin seems to only use PR to market itself, so it is unlikely to bring on additional agencies. Prospect elsewhere.
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