Weber Shandwick | Agency Profile, Contacts, AOR, Client Relationships
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Weber Shandwick Contacts
|Miesha J.||Account Director - Chevrolet||MI|
Sample of Related Brands
|Derek C.||Vice President, Client Experience Digital||MI|
|Nikki M.||Associate, CX Digital - Chevy Social||MI|
|Rachel R.||Senior Associate - Chevrolet, Buick & GMC||MI|
|Abbey W.||Associate, Earned Media Relations, Strategy & Influencer Marketing||MI|
B2B Media Opps: McAfee Enterprise rebrands to Skyhigh Security, taps CMO (Score 79)
known as Skyhigh Security, named Diana Massaro as CMO earlier this year; she previously served in the same role at Armor Cybersecurity. Massaro will focus on driving Skyhigh's vision of protecting the world's data through marketing and thought leadership programs that will promote product innovation and purpose-driven efforts. Massaro succeeds incumbent Brett Hannath, who left in January 2022 after having served as CMO for only around half a year. Skyhigh will continue adding to its marketing team over the coming months. The CMO appointment will affect the company's spend and agency roster, so keep it on your radar.
Skyhigh launched in March, its dedicated cloud security service focused on the Security Service Edge (SSE) market. It's the new look for McAfee Enterprises's security service edge business.
So far this year, iSpot shows parent company McAfee has spent approximately $33.8k on national TV commercials. It did not utilize this channel within the same 2021 timeframe, but it did end up spending approximately $660.4k on this channel last year after having not done so at all in 2020. McAfee's 2022 commercials have targeted Gen-X and boomers watching shows such as Tucker Carlson Tonight, FOX and Friends, Ms. Matched, For Better or for Worse and Fox News at Night With Shannon Bream.
According to Pahtmatics, McAfee has allocated roughly $834.3k toward digital ads YTD, 52% more than the roughly $549.6k it had allocated by this point last year. In 2021, the company's estimated full-year spend of $1.6m only reached around 2/3 that of $2.4m in 2020. Since the beginning of 2022, McAfee has earned around 240.6m digital impressions via desktop display (74%), Facebook (19%), Instagram (4%) and mobile display (3%) ads. To site destinations for this year's desktop display ads have included yahoo.com (47%), finance.yahoo.com, aol.com, ebay.com and amazon.com.
McAfee itself has a wide target demographic, but for Skyhigh Security ad dollars, sellers able to offer high-ROI B2B strategies will have the best luck.
Agency & martech readers - Parent company McAfee is already vulnerable to review due to last year's appointment of global consumer communications AOR Weber Shandwick, and this CMO hire leads me to believe the company may seek brand-specific agency partnerships in specific support of the brand. Get in touch soon to be top-of-mind.