Publicis.Sapient | Agency Profile, Contacts, AOR, Client Relationships
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|Tiffany Z.||Account Director||MI|
Sample of Related Brands
|Scott H.||Senior Client Partner||MI|
|David K.||Associate Director, Product Information||MI|
|Nicolas K.||Director, Account - Ford Pro||MI|
|Chelsea C.||Account Director, Influencer Management||MI|
Chrysler promotes Pacifica & Pacifica Hybrid with brand campaign (Score 24)
push is called "Van Life," and it features three 30-second video spots. The ads will be supported across TV, digital and social media. TV placements include networks such as Bravo, ESPN, HGTV and USA Network. Chrysler worked with Doner on the video spots.
According to Pathmatics, Chrysler earned 153.6m impressions YTD through Twitter ads (76%), Facebook ads (12%), Instagram ads (9%) and desktop display ads (3%). It placed the majority (97%) of these ads directly onto sites such as twitter.com, facebook.com, instagram.com, autotrader.com and engadget.com. It placed the remainder indirectly through Yahoo DSP and Display & Video 360 onto sites such as thehill.com, yahoo.com, stockcharts.com, foxnews.com and sports.yahoo.com. It spent approximately $925.6k on digital display ads YTD, a 34% decrease from $1.4m spent in this channel during the same time period of 2021. Full-year spend fell by 47% from $4.3m in 2020 to $2.3m in 2021.
Per iSpot, Chrysler spent around $3.5m on national TV ads YTD, about half (56%) of the $6.3m spent on this channel during the same time period of 2021. Full-year spend decreased by 34% from $9.6m in 2020 to $6.3m in 2021. This year, it placed ads during programming such as "Family Feud," "America Says," "Two and a Half Men," "People Puzzler" and "Everybody Loves Raymond."
Sellers-- Chrysler appears to be targeting Gen-Xers and millennial parents. It allocates the majority of its marketing budget toward digital display and national TV ads. The automaker has been decreasing spend over the last two years, but I predict it will reverse this trend soon, considering it just launched a campaign. Chrysler also invests in OOH and print ads, per Kantar. Sellers should reach out soon to offer last-minute campaign ad space.
Agency & martech readers-- To the best of my knowledge, Chrysler works with creative AOR Publicis.Sapient. You can try offering project-based assistance for the best chance of picking up some of Chrysler's business.