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Publicis Collective | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (248) 458-9500
Primary Address
114 Willits Street
Birmingham,
MI
48009
USA
Publicis Collective Contacts
Contacts (5/128)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaclyn S. | President, Brand Experience | MI | ||||||||||||
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| Larry M. | President, Insights & Analytics | MI | ||||||||||||
| Michael M. | Senior Analyst, Audiences | MI | ||||||||||||
| Meghan G. | Chief Client Officer, Global Integrated Media | MI | ||||||||||||
| Sean P. | Chief Strategy Officer | MI | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Stellantis taps first AOR specifically for Black audiences (Score 46)
Sales Lead: For the first time, auto giant
- TKT & Associates will now help the company reach more Black audiences.
- In the past, Stellantis has worked with Black-run agencies on individual marketing initiatives rather than having a dedicated AOR.
- New work is expected soon for Jeep and will be handled by TKT Collab, the firm's division that handles multicultural creative, social media, and PR.
- TKT now handles Black marketing efforts for Stellantis's brands.
- The company will likely:
- Launch a new campaign
- Shift strategy further toward multicultural marketing
- Continue shifting spend
- Seek additional new agency partners
- Target demographic:
- Millennials and Gen-X with a male skew
Recent leadership shifts:
- Stellantis also expanded the role of its former merchandising and licensing head, Kim Adams House, who now also handles multicultural marketing.
Additional spending insights:
- Broadcast insights (TV ad spend); Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- View recent national TV and digital spend for top brands here.
- Additional channel insights
- The company utilizes Google Ads along with print, OOH, local broadcast, digital, radio, Facebook, Instagram, Twitter, TikTok (though barely), and online video (primarily via Youtube IOS and Youtube.com) ads.
- Stellantis sponsors podcasts such as Stuff You Should Know, The Herd with Colin Cowherd, The Bobby Bones Show, The Ramsey Show, and Dateline NBC.
- The company invests in short-form DRTV ads.
- It has incredibly highly concentrated network TV coverage and will not likely launch a new campaign soon.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so reach out soon to offer creative, PR, digital analytics, social media management, influencer, and/or experiential services.
- Current agency roster:
- TKT & Associates (TKT Collab): Multicultural AOR (June 2023)
- April 2021)
- October 2021)
- : Creative AOR
- : Creative and multicultural AOR
- : Digital and social AOR
- : Creative, digital, and social AOR
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : PR agency partner
Insight Sources: Broadcast insights estimated by .