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McCann Worldgroup | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(248) 203-8000
Primary Address
360 West Maple Road
Birmingham, MI 48009
USA

McCann Worldgroup Contacts

Contacts (5/27)
Name Title State
Radim S. President MI
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (248) 203-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 360 West Maple Road

Birmingham, MI
48009
USA

Lance M. Chief Technology Officer MI
Bill K. Chairman & Chief Executive Officer MI
John D. President - North America MI
Cynthia A. Global Chief Talent Officer MI

Client Relationships


Brand Service From To Media Spend
*** ****** ******* Creative, Digital *
*** ******* *****/********* ********* Creative *
*** ****** ******** ********* Creative *
*** ******** ********, ***. Creative, Digital ********
*** ****** Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-X, Millennial Opps: Prudential Financial launches "Now What?" campaign (Score 69)


Sales lead: Reach out now to score some of these extra campaign ad dollars. 

  • Prudential Financial recently launched a new campaign called "Now What?"
  • The push will be supported across broadcast & digital channels throughout 2023. 
  • We predicted a campaign when we told you about Prudential's new creative AOR, July

Prudential's target demographic: Gen-X & millennial men

The company will likely: 

  • Continue increasing ad spend
  • Review its agency roster (creative review in July)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Prudential spent around $14.7m on national TV ads YTD, an 86% increase from $7.9m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend increased by 8% from $12.1m in 2020 to $13.1m in 2021. 
  • 2022 ad programming: It placed ads during programming such as College Basketball, 2022 Winter Olympics, ABC World News Tonight With David Muir, CBS Evening News With Norah O'Donnell, and Good Morning America

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Prudential spent around $8.5m on digital display ads YTD, a 35% increase from $6.3m spent in this channel during the same time period of 2021. 
  • YTD data: 894.7m impressions via Facebook (32%), desktop display (25%), Instagram (17%), desktop video (13%), Twitter (10%), and mobile display (2%). 
  • Last year: Full-year spend increased by 29% from $5.8m in 2020 to $7.5m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, morningstar.com, twitter.com, and youtube.com. It placed 2 of these ads through multiple indirect channels onto sites such as yahoo.com, sports.yahoo.com, morningstar.com, nhl.com, and marketwatch.com. 

Additional channel insights  

  • It also utilizes OOH, print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Keep reaching out to this company because agency reviews tend to follow one another.
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.