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McCann Worldgroup | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(248) 203-8000
Primary Address
360 West Maple Road
Birmingham, MI 48009

McCann Worldgroup Contacts

Contacts (5/9)
Name Title State
Toby S. Chief Growth Officer MI
Sample of Related Brands
Email: *****@*******.***
Main Phone: (248) 203-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 360 West Maple Road

Birmingham, MI

Suzanne P. Global Chief Strategy Officer MI
James W. President - Detroit MI
Bill K. Chief Executive Officer MI
Jeremy M. Executive Vice President & Chief Communications Officer MI

Client Relationships

Brand Service From To Media Spend
*** ****** ******* Creative, Digital 2019 present *
*** ******* *****/********* ********* Creative 2019 present *
*** ****** ******** ********* Creative 2019 present *
*** ******** ********, ***. Creative, Digital 2019 present ********
*** ****** Creative 2019 present *

See Winmo sales intelligence in action


Momvertising Media Opps: Shoe Carnival experiences sales growth amid digital spend increases

told you about earlier this year

According to Pathmatics, SC earned 578.4m impressions through Facebook ads (55%), Instagram ads (33%), desktop display ads (9%) and desktop video ads (3%). It placed the majority of these ads site direct (92%) onto sites such as,,, and It spent $3.8m in this channel over the last 365 days, a % increase from $2.8m spent in this channel during the 365 days prior. 

Per iSpot, SC has not aired a national TV ad so far this year. It spent $3.1m in this channel in 2019 during programming such as "Keeping Up With the Kardashians," "The Big Bang Theory," "Love It of List It," "Property Brothers" and "SpongeBob SquarePants." It has been decreasing spend in this channel for the last few years seeing as full-year spend equaled $6.5m in 2018. 

Sellers-- SC primarily targets Gen-Z and millennial women (moms). It traditionally reached these demographics through national TV ads, but it has been shifting its focus to digital channels. The company believes placing ads through digital channels as opposed to TV allows it to be more agile. It also invests in OOH and print ads, per Kantar. 

Agency & martech readers-- There are no glaring triggers of a potential agency review any time soon. January 2019. I recommend looking for work elsewhere for now.