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McCann Worldgroup | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(248) 203-8000
Primary Address
360 West Maple Road
Birmingham, MI 48009

McCann Worldgroup Contacts

Contacts (5/9)
Name Title State
Suzanne P. Global Chief Strategy Officer MI
Sample of Related Brands
Email: *****@*******.***
Main Phone: (248) 203-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 360 West Maple Road

Birmingham, MI

James W. President - Detroit MI
Bill K. Chief Executive Officer MI
Toby S. Chief Growth Officer MI
Jason A. Executive Vice President, Executive Strategy Director MI

Client Relationships

Brand Service From To Media Spend
*** ****** ******* Creative, Digital 2019 present *
*** ******* *****/********* ********* Creative 2019 present *
*** ****** ******** ********* Creative 2019 present *
*** ******** ********, ***. Creative, Digital 2019 present ********
*** ****** Creative 2019 present *

See Winmo sales intelligence in action


Millennial Travel Opps: MGM Resorts taps new CMO amid coronavirus-related obstacles (Score 73)

After appointing CEO Bill Hornbuckle this month for the CMO role at Grove Collaborative. Hoff has served in a slew of marketing and operations roles at multiple hotels and casinos throughout the year.

We do not believe MGM has yet replaced Kelly Smith, its former chief digital officer, who left about a year ago. However, it did also hire digital media director Thomas Atkins in March, signaling it's focusing more on digital channels.

Last quarter, the company posted $1b loss in operating income due to a lack in activity caused by the global pandemic. It recently launched "Work from Vegas" business packages, designed to bring in visitors to work during the days in hotel rooms and spending the evenings at MGM's casinos or restaurants.

View details regarding top brands' recent digital display and national TV ad spend, estimated respectively by Adbeat and iSpot, here. Most of its national TV commercials target male sports enthusiasts (see targeting right).

Magellan reports MGM has run 167 podcast ads within the past year.

Judging by its national TV and digital display ad targeting, MGM's target demographic primarily consists of men, especially sports-oriented Gen-Z and millennials. Kantar data reports the company additionally utilizes OOH, print, radio and local broadcast. The company seems to be reallocating spending dollars away from its secondary brands, preferring the main MGM brand name.

It also may be investing in localized advertising; find an open resort near you here. Since MGM started reopening resorts with contactless check-in and additional measures, it reported "better than expected" results.

Agency & martech readers - MGM has its own in-house creative and media teams; to the best of our knowledge, it also still works with creative AOR McCann Worldgroup but no longer works with former media AOR PHD. Of course, a new CMO certainly may conduct agency reviews. Reach out soon to secure potential work under Hoff's leadership.