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McCann Worldgroup | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(248) 203-8000
Primary Address
360 West Maple Road
Birmingham, MI 48009
USA

McCann Worldgroup Contacts

Contacts (5/28)
Name Title State
Daryl L. Global Chief Executive Officer MI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (248) 203-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 360 West Maple Road

Birmingham, MI
48009
USA
Anaka K. Chief Communications Officer MI
Craig S. Chief Information Officer MI
James W. President MI
Radim S. President MI

Client Relationships

Current Past

Brand Service From To Media Spend
***** ***, ***. Creative *
***** Creative *
***** ********** Creative *
***** & ********** ********** Creative *
******* ****** *********** Creative *

See Winmo sales intelligence in action

WinmoEdge

General Motors fills CMO vacancy (Score 71)


Sales lead: This hire will directly impact the company's marketing strategy & agency roster. 

  • March. 
  • The company selected Norm de Greve as its new global CMO, effective July 31st. 
  • De Greve joins from CVS Health, where he held the same position. 

**De Greve does not officially begin until a later date; therefore, we are unable to confirm his email address at this time**

Target demographic: Wide range of consumers but skews toward Gen-X & millennial men

The company will likely:

  • Conduct agency reviews
  • Shift ad dollars around
  • Experiment with new ad channels

Spending analysis

  • Please view our spend chart for GM's top brands here. 

Additional channel insights  

  • Vivvix: GM also invests in OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: NPR News Now, The Joe Rogan Experience, Stuff You Should Know, The Herd with Colin Cowherd, and The Glenn Beck Program. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.