McCann Worldgroup | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(248) 203-8000|
McCann Worldgroup Contacts
|Harris D.||Chairman & Chief Executive Officer||MI|
Sample of Associated Brands
|Suzanne P.||Global Chief Strategy Officer||MI|
|Peter L.||Executive Vice President & Executive Digital Creative Director||MI|
|Mark C.||Executive Vice President & Executive Creative Director||MI|
|Michael C.||Senior Vice President & Group Account Director||MI|
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Female Media Opps: RB's Lysol moves creative to McCann
Subject: TV, digital, video, online, sponsorship
Company: RB, better known as Reckitt Benckiser is one of the world's largest CPG companies.
Opportunity: McCann Worldgroup. Previously, McCann handled creative and strategy for Dettol in India. Havas had it for the rest of the world.
Therefore, with 2016 likely already planned, sellers should start making introductions for Lysol's 2017 new campaign dollars. Historically, RB has planned the bulk of its advertising a year ahead, with planning beginning in January. This makes it even more imperative to be top-of-mind by January since larger supplemental budgets likely won't be available down the roa
An advantage should to to female focused sellers, particularly health/fitness based on Lysol's display targeting the last year. per Carat but we'll keep you posted.
Incumbent: Havas, which still handles media for Resolve, Durex and Easy-Off. Interestingly, RB also announced that Havas will work as lead creative and strategic partner on new strategic efforts, but didn't disclose what those are. We'll keep you posted as we learn more.
Media Spend: Lysol spent $36.8 million on measured media last year, down 15% from $43.2 million in 2014, according to Kanar Media. TV ads especially cable TV, have made up the bulk of spending since 2014.
TV Breakdown: During the past 12 months, $31.3 million has gone to national TV ads (see targeting right), up from $27.9 million a year earlier, according to iSpot.tv.
Digital Breakdown: Since January, banners and high impact ads have run on 1,570 publishers (<1% mobile), about 60% of which were placed programmatically, Moat reports. About 23 video ads have appeared on 1,508 sites, almost all of which were placed programmatically.
Desktop has mostly targeted health/fitness, news and entertainment publishers, led by webmd.com. Video is skewing more towards news and entertainment sits like cbsnews.com, wunderground.com, eonline.com, gamnesia.com, faithtap.com, androidcentral.com and lipstickalley.com.
399 Interpace Parkway
Parsippany, NJ 07054
Senior Brand Manager - Lysol
Ms. Shawn Gasparini
Manager, Digital & Media Investment