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|Taylor M.||Technical Operations Director, Systems Tech||MI|
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|Amber G.||Associate Media Director||MI|
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Millennial, Gen-X Opps: Interscope Records launches limited-edition vinyl series, plans to open local exhibit
To support its 30th anniversary, Interscope Records will release a limited-edition vinyl series, which will be sold exclusive via NTWRK. Interscope will open an exhibit featuring new work by various artists inspired by music made by some of Interscope's most influential and iconic recording artists. The exhibit will open at the Los Angeles County Museum of Art on January 30. An exclusive series of 100 of each featured album, complete with the reimagined artwork, will launch. 100% of the profits will go to the Iovine and Young Foundation, which is building a school in South LA.
It may be too late to secure ad dollars from work for this specific project, but I suspect Interscope will invest in similar ones in the future, whether for an anniversary or not. It could offer similar exclusive versions of albums when they release, offer similar ones around the holidays, the possibilities abound.
According to Pathmatics, Interscope hasn't invested in digital ads since spending less than $100 in 2020. In 2020, it earned around 1.1k digital impressions via ads placed site direct onto litmobile.com.
Hopefully, the company will return to this channel down the road. In the meantime, Kantar data reports Interscope also invests in print (magazines), radio and OOH. It tends to primarily target millennials and Gen-X. Sellers able to offer relevant ad space should contact soon to do so.
Agency & martech readers - Nothing leads me to believe the company will conduct agency reviews anytime soon, but you may have a shot at project-based work down the road. MediaCom has been Interscope's media AOR since 2011.