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Garrand Moehlenkamp | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (207) 772-3119
Primary Address
75 Washington Avenue
Suite 201
Portland,
ME
04101
USA
Garrand Moehlenkamp Contacts
Contacts (5/8)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kevin M. | Chief Executive Officer & Chief Commercial Officer | ME | ||||||||||||
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| Ken M. | Partner & Chief Creative Officer | ME | ||||||||||||
| Anthony D. | Partner & Chief Operating Officer | ME | ||||||||||||
| Jessie G. | Chief Client Officer | ME | ||||||||||||
| Tanya S. | Chief Financial Officer | ME | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******** ****** **** | Creative, Strategy, Production Services, Social, Research | * | ||
| ******** | Strategy, Creative, Production Services, Social | * | ||
| ********* ******** | Strategy, Creative, Production Services, Social | * | ||
| *** ******* ****** ******* | Creative, Strategy, Production Services, Social, Research | * | ||
| ******* **-**** | Creative, Research, Strategy, Production Services | * |
See Winmo sales intelligence in action
WinmoEdge
Gen-X Opps: Shipley Do-Nuts taps CEO with marketing background (Score 31)
- Dekker joined from Bonchon Franchise, where he served in the same role
- Before working at Bonchon, he was the CMO at .
- He succeeds Clifton Rutledge, Shipley's former CEO who has now returned to the company's board of directors.
- The company will likely:
- Implement strategy shifts
- Pursue sponsorship opportunities similar to a recent one
- These sponsorship opportunities often include experiential activations at games
- Return to higher spend
- Seek additional new agency partners following a recent roster shift (more below)
- Target demographic: Gen-X, especially in and around Houston
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Shipley hasn't utilized digital ads since spending around $14.2k in 2022
- 2022 data: Last year, the company ended up earning ~1.4m digital impressions via desktop display (71%) and mobile display (29%) ads placed site directly onto click2houston.com.
- Last year: Shipley spent approximately $14.2k on this channel in 2022, 30% less than the approximately $20.4k spent in 2021.
- Additional channel insights
- The company utilizes Google Ads.
Additional agency insights:
- Opportunity: Reach out soon to get on Dekker's radar.
- New CEOs don't always conduct agency reviews as often as new CMOs do, but considering Dekker's marketing expertise, there's a good chance he's an exception.
- WE haven't yet heard of any additional roster shifts following Shipley's .
- New CEOs don't always conduct agency reviews as often as new CMOs do, but considering Dekker's marketing expertise, there's a good chance he's an exception.
- Current agency roster:
- : PR AOR
- Garrand Moehlenkamp: Creative AOR (February 2022)
Insight Sources: Digital spend insights estimated by .