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Channel Communications | Agency Profile, Contacts, AOR, Client Relationships




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Main Telephone
(410) 296-0697
Primary Address
401 Washington Avenue
Suite 205
Towson, MD 21204
USA

Channel Communications Contacts

Contacts (3)
Name Title State
Cory F. President MD
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (410) 296-0697
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 401 Washington Avenue
Suite 205
Towson, MD
21204
USA

David F. Chief Creative Officer MD
Rick G. Vice President MD

Client Relationships


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******* ***** Media Buying, Media Planning ******

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Gen-Z, Millennial Media Opps Update: TikTok taps new president amid ad spend increases


Update: ByteDance; he will oversee TikTok along with music, gaming and emerging businesses. Current TikTok president Alex Zhu will step into a new role as ByteDance's product and strategy VP, spearheading strategy and product design.

**Note: Unfortunately, we will not be able to confirm Mayer's email until his new position begins in June.**

Read about TikTok's recent coronavirus-related efforts, additional DM shifts, spend and targeting in the article below. 

Agency & martech readers - TikTok reorganized its roster in August 2019 with the appointments of RPA (creative). Thus, you'll benefit from focusing elsewhere for now. However, you may be able to secure PR work, especially under relatively new leadership, since TikTok continues to fight allegations that it violates US children's privacy laws.


The article below was originally published on April 22:

earlier this month.

TikTok also recently hired global chief strategy officer Roland Cloutier (April 2020), ad platform product marketing head Chris Vennard (April 2020) and brand strategy head Meg Siegel (March 2020).

TikTok pledged $250 million to support front line medical workers, educators and local communities affected by the global crisis; further commitments included $25 million in ads to help organizations deliver important public health information and $100 million in ad credits to help businesses rebuild. On a lighter note, the company also streamed events such as the "Music Lives" music festival, which encouraged social distancing and raised funds for MusiCares's coronavirus relief fund.

Adbeat estimates the company spent around $1m on digital display ads over the last 365 days, a 25% increase from $800k spent during the 365 days prior. It placed 72% of these as video ads through YouTube onto youtube.com and sbnation.com. It placed 19% site direct onto sites such as nbcsports.com, addictinggames.com, foxnews.com, imgrum.org and epicurious.com. Finally, it placed 9% programmatically though Google Display & Video 360 onto sites such as bleacherreport.com, nbcsports.com, espn.com and yahoo.com. 

According to iSpot, Tik Tok spent around $52.8k on national TV ads YTD, all during the "2020 NBA Rising Stars Challenge." It did not air an ad in this channel during the same time period of 2019; full-year spend equaled $46.2k in 2019.

It primarily targets Gen-Z and millennials with a male, sports-oriented skew. TikTok is also a widely-used ad platform for companies trying to get in front of younger generations, especially Gen-Z. You may also want to offer paid social, podcast and/or OTT ad space.

Agency & martech readers - TikTok hired four AORs in August 2019 to fuel growth, so we'd encourage you to read elsewhere for now. RPA split creative.