MGH Advertising | Agency Profile, Contacts, AOR, Client Relationships
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- (410) 902-5000
MGH Advertising Contacts
| Name | Title | State | ||||||||||||
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| Ryan G. | Chief Marketing Officer, Executive Vice President & Director, Social Media Marketing | MD | ||||||||||||
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| David W. | Chief Creative Officer & Executive Vice President | MD | ||||||||||||
| Chris M. | Executive Vice President, Chief Operating Officer & Director, Account Management & Public Relations | MD | ||||||||||||
| Andy M. | Owner & Chief Executive Officer | MD | ||||||||||||
| Jane G. | President | MD | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *** ****** *** | Public Relations | * | ||
| ****** ***** ********* ****** & ***** | Media Buying, Media Planning, Social, Creative, Public Relations | ***** | ||
| ***** ******** ****** **. | Public Relations | * | ||
| ******** ********** ***** | Media Buying, Media Planning | ****** | ||
| ****** **** | Public Relations | * |
See Winmo sales intelligence in action
WinmoEdge
Papa John's extends partnership with Shaq & increases spend (Score 58)
The original agreement lasted from March 2019 to March 2022. This allows the company to continue using Shaq's name, image, likeness and other intellectually property in its marketing. Plus, he will remain a brand ambassador. He will also receive royalties from the co-branded Shaq-a-Roni pizza. Keep an eye out for some new creative work now that PJ has Shaq locked down for three more years.
According to Pathmatics, PJ earned 733.3m impressions YTD through desktop video ads (41%), Facebook ads (29%), Instagram ads (18%), Twitter ads (8%), desktop display ads (4%) and mobile display ads (1%). It placed the majority (99%) of these ads site direct onto sites such as youtube.com, facebook.com, instagram.com, twitter.com and rawstory.com. It placed the remainder (1%) indirectly through Display & Video 360 onto sites such as espn.com, quizlet.com, msn.com, ebay.com and usatoday.com. It spent approximately $7.5m on digital display ads YTD, a slight (7%) increase from $7m spent in this channel during the same time period of 2021. Full-year spend jumped 91% from $13.9m in 2020 to $26.6m in 2021.
Magellan reports PJ placed about 22 podcast ads over the last 365 days.
Per iSpot, PJ spent around $34.7m on national TV ads YTD, a 29% increase from $27m spent in this channel during the same time period of 2021. Full-year spend increased by 29% from $72.7m in 2020 to $89.3m in 2021. This year, it placed ads during programming such as "NFL Football," "Friends," "College Basketball," "NBA Basketball" and "College Football."
Sellers-- PJ mainly targets Gen-Z and millennial men through digital display and national TV ads. The pizza chain has been aggressively increasing spend over the last year. PJ also invests in OOH, print, radio and local broadcast TV ads, per Kantar. I see no reason to believe it will stop increasing spend any time soon. Sellers should reach out to score some of these extra ad dollars.
Agency & martech readers-- I do not think that Fischer has made any changes to PJ's roster since she was promoted to CMO earlier this year. Keep reaching out to see if she plans on making any changes. I believe you will face competition from creative/media AOR MGH Advertising . You can also try offering project-by-project assistance.