MGH Advertising | Agency Profile, Contacts, AOR, Client Relationships
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MGH Advertising Contacts
Name | Title | State | ||||||||||||
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David W. | Chief Creative Officer & Executive Vice President | MD | ||||||||||||
Sample of Related Brands
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Jane G. | President & Chief Operating Officer | MD | ||||||||||||
Andy M. | Owner & Chief Executive Officer | MD | ||||||||||||
Ryan G. | Chief Marketing Officer, Executive Vice President & Director, Social Media Marketing | MD | ||||||||||||
Mike S. | Executive Vice President & Director, Planning | MD |
Client Relationships
Brand | Service | From | To | Media Spend |
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*** ****** *** | public relations | 2014 | present | * |
****** ***** ********* ****** & ***** | Creative, Media Buying, Media Planning, Public Relations, Social | 2019 | present | ***** |
***** ******** ****** **. | public relations | 2014 | present | * |
******** ********** ***** | Media Buying, Media Planning | 2016 | present | ******* |
****** **** | public relations | 2014 | present | * |
WinmoEdge
Teenager, Gen-Z Opps: Global Franchise Group taps new CMO, CEO to fuel growth amid paid social ad spend increase (Score 67)
Marble Slab and the concept's co-brand locations. She also directed GFG's COVID-19 task force, leading brand and franchisee response and action; she most recently served as brand marketing EVP.
This shift closely follows GFG's appointment of CEO Paul Damico.
GFG's brands include Great American Cookies, Round Table Pizza.
So far this year, Pathmatics estimates the company has generated 37.2m impressions, spending $236.2k on Instagram ads (69%), Facebook ads (26%) and desktop display ads (5%), more than double the $108k spent by this point last year. GFG's full 2019 spend declined significantly to $195.2k from $840k in 2018.
The company's target demographic consists primarily of teenagers and Gen-Z; thus, it likely also utilizes digital channels such as podcast and/or OTT.
Agency & martech readers - All of these leadership shifts make new partnerships highly likely for you; reach out soon. GFG handles media in-house, with PR at MGH Advertising.