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MGH Advertising | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(410) 902-5000
Primary Address
100 Painters Mill Road
Suite 600
Owings Mills, MD 21117
USA

MGH Advertising Contacts

Contacts (5/42)
Name Title State
Ryan G. Chief Marketing Officer, Executive Vice President & Director, Social Media Marketing MD
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (410) 902-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Painters Mill Road
Suite 600
Owings Mills, MD
21117
USA
David W. Chief Creative Officer & Executive Vice President MD
Chris M. Executive Vice President, Chief Operating Officer & Director, Public Relations MD
Andy M. Owner & Chief Executive Officer MD
Jane G. President MD

Client Relationships

Current Past

Brand Service From To Media Spend
*** ****** *** Public Relations *
****** ***** ********* ****** & ***** Media Buying, Media Planning, Social, Creative, Public Relations *
***** ******** ****** **. Public Relations *
******** ********** ***** Media Buying, Media Planning *
****** **** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: Papa Johns taps new DM amid national TV spend increase (Score 66)


Sales Lead: Jaclyn Ruelle became the brand VP and head at

  • Ruelle joined from The Martin Agency, where she served as the MD and SVP of cultural impact and brand communications.
  • The company will likely:
    • Continue increasing TV spend
    • Conduct agency reviews
  • Target demographic: 
    • Millennial and Gen-X men, especially sports fans

Additional recent leadership shifts:

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: PJ has spent approximately $74.4m on national TV commercials YTD, 12% more than the approximately $66.2m spent within the same 2021 timeframe.
    • Last year: The company spent around $86m on this channel last year after having spent 16% less, around $72.3m, in 2020.
    • 2022 ad programming: PJ's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, Friends, NBA Basketball, College Football, and College Basketball.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has allocated roughly $10.9m toward digital ads, half of the roughly $21.8m allocated by this point last year.
    • YTD data: Since the beginning of 2022, PJ has earned ~1.9b digital impressions via desktop video (51%), Facebook (30%), Instagram (11%), Twitter (4%), desktop display (4%), and mobile display (1%) ads.
      • ​​​​​​​The company has placed 52% of this year's desktop video ads site direct onto YouTube and the remaining 48% site direct onto Twitch.
    • Last year: PJ's estimated full-year 2021 spend almost doubled to $27.2m from that of $14m in 2020.
  • Additional channel insights  
    • The company also utilizes OOH, radio, print (English and Spanish newspapers), and local broadcast.
    • It additionally works with partners such as the NBA's Shaquille O'Neal.
    • As you can tell by the video above, PJ also works with cause marketing initiatives via The Papa John's Foundation.
      • The organization has committed to donating 10m meals within the next five years.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.