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Hargrove Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: event & sponsorship marketing

Main Telephone
(301) 306-9000
Primary Address
One Hargrove Drive
Lanham, MD 20706

Hargrove Inc. Contacts

Contacts (4)
Name Title State
Will A. President, Hargrove & Senior Vice President, Commercial - Encore MD
Sample of Related Brands
Email: *****@*******.***
Main Phone: (301) 306-9000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Hargrove Drive

Lanham, MD

Scott O. Operations Manager, Events MD
Aaron M. Production Manager MD
Ron N. Vice President, Strategy & Development MD

Client Relationships

Brand Service From To Media Spend
********* Experiential *
*******, ***. Experiential *

See Winmo sales intelligence in action


Male Digital Opps: AB InBev CMO discusses 2023 digitization (Score 69)

Sales Lead: CMO Marcel Marcondes recently detailed some of

  • By bolstering its D2C business and digital operations in general, the alcohol giant will work to more easily measure performance and product insights.
  • To this end, AB InBev is growing its three D2C offerings: TaDa, PerfectDraft, and Zé Delivery.
  • Since the start of Covid, people have been buying alcohol online more, which means AB InBev will likely continue leaning on e-Commerce marketing.
  • The company will likely:
    • Ramp up digital spend
  • Target demographic
    • Gen-Z and millennials with a male skew

Additional spending insights:

  • Broadcast insights (TV ad creative spend)
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, AB InBev has spent approximately $73.2m on digital ads.
    • YTD data: The company has earned ~8.8b digital impressions YTD via Facebook (36%), Instagram (25%), desktop video (22%), Twitter (14%), desktop display (2%), and mobile display (1%) ads.
    • Last year: AB InBev spent roughly $104.6m on this channel last year, 24% more than the roughly $84.1m spent in 2020.
  • Additional channel insights  
    • The company utilizes OOH, print, radio, influencers, experiential, and local broadcast.
    • It sponsors podcasts such as Stuff To Blow Your Mind, BrainStuff, Hysteria, The Horn 104.9FM & 1260AM, and Angelo Cataldi And The Morning Team.
    • As you can tell in the video above, AB-InBev pursues sponsorships with events such as The NYC Marathon.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.