Insight Sources: Broadcast insights estimated by Podchaser.
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Hargrove Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: event & sponsorship marketing
- Main Telephone
- (301) 306-9000
Primary Address
One Hargrove Drive
Lanham,
MD
20706
USA
Hargrove Inc. Contacts
Contacts (4)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Will A. | President, Hargrove & Senior Vice President, Commercial - Encore | MD | ||||||||||||
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| Scott O. | Operations Manager, Events | MD | ||||||||||||
| Aaron M. | Production Manager | MD | ||||||||||||
| Ron N. | Vice President, Strategy & Development | MD | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Staples launches ad campaign
Media Sales Lead: Staples just kicked off a new brand campaign called "Business is Human." The messaging focuses on promoting the Staples Business Advantage program. It is running a promotional discount alongside the campaign through July. The push is being supported through digital and print ads on prominent news outlets. It will also air ads on Hulu, YouTube TV, Spotify, and Pandora.
Key Lead Takeaways: The company will likely ramp up ad spend over the next several months. Contact Staples' DMs to offer ad space soon in order to secure some of these extra dollars.
Target Demographic: Businesses
Key Spend Notes:
- Staples has not aired a national TV ad since 2020.
- Top spending period: Q3
- Planning period: Q2
- Buying period: Q1
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Staples under Office Supplies & Consumer Electronics Retail**
2023 YTD Spend: $5.8m
2022 FY Spend: $25.1m
2021 FY Spend: $34.7m
2020 FY Spend: $25.9m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $6.5m
- Q2 2022 Spend: $5.9m
- Q3 2022 Spend: $7.9m
- Q4 2022 Spend: $4.8m
Impressions: 700.8m
Top Ad Types (by spend): Facebook (45%), Instagram (31%), YouTube (14%), desktop video (5%), and desktop display (4%).
Top Purchase Channels: Direct (97%), Google AdX+AdSense (2%), and Display & Video 360 (1%).
Top Publishers: facebook.com, instagram.com, youtube.com, brainly.com, and nytimes.com.
Top Industry/Vertical Spenders: Best Buy (26%), Temu (24%), Shop Amazon (11%), Black Market (9%), and Staples (8%).
Top Creative (by spend; see below): Pathmatics reports that 605 creatives have run during 2023 (note that not all creatives debuted in 2023).
Additional channel insights
- Vivvix: Staples also invests in OOH, print, radio, and local broadcast.
- Top podcasts sponsored: The Ben Shapiro Show, The Joe Rogan Experience, The Matt Walsh Show, and Hidden Killers With Tony Brueski | Breaking News & Commentary.
Current Agency Roster:
- Dentsu mcgarrybowen: creative & digital AOR
- Hargrove: Experiential AOR
- Mediahub Global Boston: media buying & planning