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Hargrove Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: event & sponsorship marketing
- Main Telephone
- (301) 306-9000
Primary Address
One Hargrove Drive
Lanham,
MD
20706
USA
Hargrove Inc. Contacts
Contacts (4)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Will A. | President, Hargrove & Senior Vice President, Commercial - Encore | MD | ||||||||||||
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| Scott O. | Operations Manager, Events | MD | ||||||||||||
| Aaron M. | Production Manager | MD | ||||||||||||
| Ron N. | Vice President, Strategy & Development | MD | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Digital Opps: AB InBev CMO discusses 2023 digitization (Score 69)
Sales Lead: CMO Marcel Marcondes recently detailed some of
- By bolstering its D2C business and digital operations in general, the alcohol giant will work to more easily measure performance and product insights.
- To this end, AB InBev is growing its three D2C offerings: TaDa, PerfectDraft, and Zé Delivery.
- Since the start of Covid, people have been buying alcohol online more, which means AB InBev will likely continue leaning on e-Commerce marketing.
- The company will likely:
- Ramp up digital spend
- Target demographic:
- Gen-Z and millennials with a male skew
Additional spending insights:
- Broadcast insights (TV ad creative spend)
- View recent national TV spend approximations for top brands here.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, AB InBev has spent approximately $73.2m on digital ads.
- YTD data: The company has earned ~8.8b digital impressions YTD via Facebook (36%), Instagram (25%), desktop video (22%), Twitter (14%), desktop display (2%), and mobile display (1%) ads.
- Last year: AB InBev spent roughly $104.6m on this channel last year, 24% more than the roughly $84.1m spent in 2020.
- Additional channel insights
- The company utilizes OOH, print, radio, influencers, experiential, and local broadcast.
- It sponsors podcasts such as Stuff To Blow Your Mind, BrainStuff, Hysteria, The Horn 104.9FM & 1260AM, and Angelo Cataldi And The Morning Team.
- As you can tell in the video above, AB-InBev pursues sponsorships with events such as The NYC Marathon.
Additional agency insights:
- Opportunity: If you haven't yet done so, get in touch to see if any roster shifts follow CMO Marcondes's recent promotion.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Podchaser.