Merkle | Agency Profile, Contacts, AOR, Client Relationships
Service: crm, digital, media
- Main Telephone
- (443)-542-4000
Merkle Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dave M. | Head, Emerging Experiences | IL | ||||||||||||
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Sample of Related Brands
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| Erin K. | Senior Director, Media | CA | ||||||||||||
| Nate R. | Director, Client Service - Cardinal Path | MI | ||||||||||||
| Jackie H. | Director, New Stream Media | MI | ||||||||||||
| Molly P. | Senior Director, Project Management | MA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Carter's debuts clothing line for women
Media Sales Lead: Carter's recently launched a new collection for mothers. The womenswear line is called Little Planet Mama. The items are designed to be worn during pregnancy and after. The collection includes a wide assortment such as shirtdresses, jumpsuits, dresses, lounge pants, t-shirts, and nightgowns. All of the items match the Little Planet baby and toddler collection. It will announce more information on its Instagram and TikTok pages.
Key Lead Takeaways: The company will likely ramp up ad spend or launch a campaign to promote the new line. Start reaching out now to offer ad space and get ahead of the competition.
Target Demographic: Gen-Z & millennial women
Key Spend Notes:
- Carter's has been ramping up digital spend for the past couple of years.
- Top spending period: Q4
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Carter's under Children's Apparel**
2023 YTD Spend: $3.4m
2022 FY Spend: $16.1m
2021 FY Spend: $9.9m
2020 FY Spend: $4m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $3.1m
- Q2 2022 Spend: $2.7m
- Q3 2022 Spend: $4.3m
- Q4 2022 Spend: $6.1m
Impressions: 443.8m
Top Ad Types (by spend): Facebook (77%), Instagram (20%), and YouTube (3%).
Top Purchase Channels: Direct (100%).
Top Publishers: facebook.com, instagram.com, youtube.com, earthlink.net, and scarymommy.com.
Top Industry/Vertical Spenders: Temu (16%), Carter's (13%), The Children's Place (12%), Zulily (9%), and Primary Kids (7%).
Top Creative (by spend; see below): Pathmatics reports that 265 creatives have run during 2023 (note that not all creatives debuted in 2023).
Current Agency Roster:
Insight Sources: Digital spend insights estimated by Pathmatics.