Back to All Agencies

Merkle | Agency Profile, Contacts, AOR, Client Relationships

Service: crm, digital, media

Main Telephone
Primary Address
7001 Columbia Gateway Drive
Columbia, MD 21046

Merkle Contacts

Contacts (5/43)
Name Title State
Stephanie F. Sales Director, Retail Media MD
Sample of Related Brands
Email: *****@*******.***
Main Phone: (443)-542-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7001 Columbia Gateway Drive

Columbia, MD

Nate R. Director, Client Service - Cardinal Path MI
Jackie H. Director, New Stream Media MI
Erin R. Head, Digital Activation NY
Samantha H. Media Director MA

Client Relationships

Brand Service From To Media Spend
****** ************ Media Planning ******
****** *** ******** Media Buying, Media Planning ********
***** ****** Digital, Digital Creative *******
******'* ***. Media Buying, Media Planning ******
***** Digital, Media Planning, Media Buying ********

See Winmo sales intelligence in action


Napa Auto Parts ramps up radio spend as part of new campaign


Per iSpot, Napa spent approximately $4.6m on national TV ads YTD, a 15% decrease from $5.4m spent in this channel during the same time period of 2021. Full-year spend fell by 22% from $12.1m in 2020 to $9.4m in 2021. This year, it placed ads during programming such as Two and a Half Men, SportsCenter, NBA Basketball, Naked and Afraid and The Office

According to Pathmatics, Napa earned 116.2m impressions YTD through Facebook ads (77%), Twitter ads (13%), Instagram ads (8%) and desktop display ads (2%). It placed 100% of these ads directly onto sites such as,,, and It spent around $895.3k on digital display ads YTD, just 60% of the $1.5m spent in this channel during the same time period of 2021. Full-year spend fell by 23% from $3m in 2020 to $2.3m in 2021. 

Sellers-- Napa mainly targets millennial men. It allocates the majority of its marketing funds toward digital display and national TV ads. The company has been decreasing spend across both channels over the past two years. While these spend declines are related to the company ramping up radio spend, I do expect TV and digital spend to increase considering it just launched a campaign. Napa also invests in OOH, radio and local broadcast TV ads, per Kantar. Please click here to view Napa's location finder to see where you may be able to provide local ad space. Sellers should get in touch soon to offer last-minute campaign ad space to score some of these extra ad dollars. 

Agency & martech readers-- Napa tapped Spark Foundry. I recommend offering media or digital services for the best chance of picking up some of Napa's work. Those of you with auto-care experience will likely have an upper hand over the competition.