Insight Sources: Broadcast insights estimated by Kantar.
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Marriner Marketing Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (410) 715-1500
Primary Address
6731 Columbia Gateway Drive
Suite 250
Columbia,
MD
21046
USA
Marriner Marketing Communications Contacts
Contacts (5/10)
Name | Title | State | ||||||||||||
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Tighe M. | President & Chief Executive Officer | MD | ||||||||||||
Sample of Related Brands
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Rob L. | Partner & President | MD | ||||||||||||
Dan M. | Director, Digital Strategy & Integrated Solutions | MD | ||||||||||||
Tami F. | Art Director | MD | ||||||||||||
Kate H. | Manager, Media | MD |
Client Relationships
WinmoEdge
Momvertising Opps: Perdue Farms rolls out new product lines (Score 21)
Sales lead: Get in touch to help this company promote the new products.
- Perdue Farms (PF) recently launched Flavor-Infused Chicken and Chicken Plus Snackers.
- Flavor-Infused Chicken is available in Sesame Ginger, Green Chili, and Greek.
- Chicken Plus Snackers come in flavors such as Pizza, BBQ, and Firecracker.
- The Snackers also include nine grams of protein and a quarter cup of veggies.
- Both lines are available nationally at major retailers and on PF's eCommerce platform.
- We told you about PF naming Colle McVoy creative AOR last April.
PF's target demographic: Gen-X & millennial moms
The company will likely:
- Ramp up promotional activity
- Seek PR assistance
- Continue rolling out new products
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2022 spend: PF spent approximately $22.5m on national TV ads in 2022.
- 2020-2021 spend: Full-year spend increased by 23% from $18m in 2020 to $22.2m in 2021.
- 2022 ad programming: It placed ads during programming such as NCIS, Monk, Murder, She Wrote, Forensic Files, and NCIS: New Orleans.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: PF spent nearly $1.9m on digital display ads in 2022.
- 2022 data: 224.7m impressions via Facebook (49%), Instagram (36%), desktop video (11%), and desktop display (4%).
- 2020-2021 spend: Full-year spend increased by 53% from $1.7m in 2020 to $2.6m in 2021.
- Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, delish.com, and goodhousekeeping.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as about.com, countryliving.com, thepioneerwoman.com, delish.com, and womenshealthmag.com.
Additional channel insights
- PF also invests in OOH, print, radio, and local broadcast.
Agency analysis:
- Opportunity: Get in touch to offer PR assistance promoting the new products.
- Current roster:
- Colle McVoy: creative AOR
- Generator Media + Analytics: media AOR
- Marriner Marketing Communications: digital