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Marriner Marketing Communications | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(410) 715-1500
Primary Address
6731 Columbia Gateway Drive
Suite 250
Columbia, MD 21046
USA

Marriner Marketing Communications Contacts

Contacts (5/10)
Name Title State
Tighe M. President & Chief Executive Officer MD
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (410) 715-1500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6731 Columbia Gateway Drive
Suite 250
Columbia, MD
21046
USA

Rob L. Partner & President MD
Tami F. Art Director MD
Dan M. Director, Digital Strategy & Integrated Solutions MD
Kate H. Manager, Media MD

Client Relationships


Brand Service From To Media Spend
**********, *** Creative, Social, Digital ******
******** ******** ******** Creative, Social ******
****** *****, ***. Digital, Creative, Social *
***** **** Creative, Digital, Social ******
******** ******* & ****** Media Buying, Media Planning, Creative *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Perdue Farms rolls out new product lines (Score 21)


Sales lead: Get in touch to help this company promote the new products. 

  • Perdue Farms (PF) recently launched Flavor-Infused Chicken and Chicken Plus Snackers.
  • Flavor-Infused Chicken is available in Sesame Ginger, Green Chili, and Greek.
  • Chicken Plus Snackers come in flavors such as Pizza, BBQ, and Firecracker. 
    • The Snackers also include nine grams of protein and a quarter cup of veggies.
  • Both lines are available nationally at major retailers and on PF's eCommerce platform
  • We told you about PF naming Colle McVoy creative AOR last April. 

PF's target demographic: Gen-X & millennial moms

The company will likely:

  • Ramp up promotional activity
  • Seek PR assistance 
  • Continue rolling out new products

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: PF spent approximately $22.5m on national TV ads in 2022. 
  • 2020-2021 spend: Full-year spend increased by 23% from $18m in 2020 to $22.2m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NCIS, Monk, Murder, She Wrote, Forensic Files, and NCIS: New Orleans.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: PF spent nearly $1.9m on digital display ads in 2022. 
  • 2022 data: 224.7m impressions via Facebook (49%), Instagram (36%), desktop video (11%), and desktop display (4%). 
  • 2020-2021 spend: Full-year spend increased by 53% from $1.7m in 2020 to $2.6m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, delish.com, and goodhousekeeping.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as about.com, countryliving.com, thepioneerwoman.com, delish.com, and womenshealthmag.com.

Additional channel insights  

  • PF also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.