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Male Media Opps: Denim brand Revtown launches first collection (Score 67)
Revtown, a three-month-old start-up denim brand, has launched it first collection of jeans. So, there should be a heavy marketing boost in the next few months in order to support the launch and get on people's radars.
The new collection is only for men, so sellers who can reach men should be able to secure revenue. But, a women's collection is set to release 2019, so all sellers should make sure to keep the brand on your radar. They do not yet have a top spending period.
So far, their only channels are social media and earned media. But, as they expand and grow (which shouldn't be hard since all of their top execs being industry vets), they should start investing in other channels such as digital.
Agency readers - since the brand is new, all of its marketing personnel are also new. Matthew Maasdam started as CDO in January and Steve Battista started as CMO in January, for instance. They are looking to grow quickly and should have success doing so since the top execs are all industry veterans who worked at Under Armour.
So, an agency review will likely be fast approaching to further scale their growth. Maasdam and Battista are at the ideal outreach period, so those of you with fashion/clothing experience should begin reaching out immediately. Your competition will likely include Maroon PR, which is currently handling all public relations for the brand.