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TBC | Agency Profile, Contacts, AOR, Client Relationships

Service: full service, travel & hospitality specialty, public relations

Main Telephone
(410) 347-7500
Primary Address
900 South Wolfe Street
Baltimore, MD 21231

TBC Contacts

Contacts (5/8)
Name Title State
Allan C. President & Chief Creative Officer MD
Sample of Related Brands
Email: *****@*******.***
Main Phone: (410) 347-7500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 900 South Wolfe Street

Baltimore, MD

Nicole W. President MD
Selena P. Associate Media Director MD
Brent B. Public Relations MD
Kristin S. Group Account Director MD

Client Relationships

Brand Service From To Media Spend
***** **** ****** ******* Digital, Media Buying, Media Planning *
*** ***** & *******, ***. Digital, Media Buying, Media Planning *******
********.*** Digital, Media Buying, Media Planning *****
**** ***** ******** ***** Media Buying, Media Planning *
**** ********/**** Media Buying, Media Planning *

See Winmo sales intelligence in action


Gen-Z, B2B Opps: Visit Baltimore promotes CMO as digital spend rises significantly (Score 68)

earlier this year. Since McClean's responsibilities have expanded, we will likely see some strategy shifts under her leadership.

According to Pathmatics, VB has spent roughly $548.9k on digital ads YTD, a notable spike from the roughly $140.5k it spent within the same 2020 timeframe. The organization's estimated full-year 2020 spend of $541.2 nearly doubled that of $288.2k in 2019. So far this year, VB has earned around 62.4m digital impressions via Instagram (94%), Facebook (4%) and desktop video (2%) ads.

Additionally, Magellan reports the organization has aired 61 podcast ads within the past 12 months and didn't air any within the 12 months prior.

Right now, VB is largely targeting Gen-Z via paid social and podcast advertising, so it may also invest in OTT. The company's targeting consumers and business DMs starting to travel again post-COVID. VB's latest work included print media and OOH content in Boston, Brooklyn, Philadelphia and DC. I expect that the organization will continue advertising locally, so I tagged each of these regions to this article. Sellers able to offer relevant ad space should contact.

Agency & martech readers - Even though agency reviews don't follow CMO promotions as often as they follow outside hires, you have a shot at work here. Get in touch soon to see what work you can secure. Obviously, those experienced in the travel industry will have the upper hand. TBC is VB's longtime creative AOR.