TBC | Agency Profile, Contacts, AOR, Client Relationships

• Previously a head of marketing transformation and channel delivery at Citi, she will now oversee all DJ marketing activities.
• Weiss's responsibilities now include driving customer acquisition, retention, and subscriptions; enhancing and promoting the brand; and optimizing its overall marketing efforts.
• The company will likely:
  • Continue increasing ad spend
  • Conduct agency reviews
• Target demographic: 
  • Professionals and business DMs

Additional recent DM shifts:

• ​​​​​​​DJ also recently hired digital marketing director Patricia Salazar (May 2022) and global acquisition and paid media VP Greg Ragon (October 2022).

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, DJ has spent approximately $4.5m on digital ads, already 15% more than the approximately $3.9m spent in all of 2021.
  • YTD data: The company has earned around 281.9m digital impressions YTD via desktop display (64%), Facebook (20%), Twitter (6%), Instagram (6%), and mobile display (5%) ads.
    • ​​​​​​​DJ has placed most of this year's desktop display ads site direct onto destinations such as marketwatch.com (56%), wsj.com, ballotpedia.org, theconservativetreehouse.com, and newsbusters.org.
  • Last year: In 2021, the company spent roughly $3.9m on this channel, down 25% from the roughly $5.2m spent in 2020.
• Additional channel insights  
  • The company also utilizes print.

Additional agency insights: