Stanton Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, public affairs
- Main Telephone
- (410) 727-6855
Stanton Communications, Inc. Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lori R. | President | MD | ||||||||||||
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Millennial Media Opps: Hello Divorce lands funding round, plans expansion
Hello Divorce (HD) recently secured $2m in seed funding round led by CEAS. The new funding will reportedly go toward expanding, improving product and giving consumers as much content and services as they need in order to feel informed and in control of their divorce process.
Out of the roughly $885 that Adbeat reports HD has spent on digital display from August 2019-August 2021, 96% ($851) was spent from August 2020-August 2021. This leads me to believe the company will continue investing in this channel and may expand into additional digital channels with its larger budget. Most (96%) of the past year's spend has gone toward programmatic ads placed via Google Display Network onto site destinations such as yahoo.com (67%), sfgate.com, drjustinimelsr.com, oureverydaylife.com and vocabulary.com.
Right now, the company's primarily targeting millennials. It also may invest in localized ad space in the states in which it operates: CA, CO, TX and UT. HD has expansion plans beyond these states, though, too. Differentiate HD from competing brands with the affordability and accessibility of its services.
Agency & martech readers - Keep the company on your radar for future work as it continues building brand awareness, especially if your PR services can support these efforts.
Heather MacKenzie
Co-Founder & Chief Content Officer
heather@hellodivorce.com
Erin Levine
Co-Founder & Chief Executive Officer
erin@hellodivorce.com