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Humble & Wallop | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, retail specialty
- Main Telephone
- (410)-771-5566
Primary Address
1014 W. 36th Street
Baltimore,
MD
21211
USA
Humble & Wallop Contacts
Contacts (2)
| Name | Title | State | ||||||||||||
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| Matt M. | President | MD | ||||||||||||
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| Rick B. | Associate Creative Director | MD | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Female Opps: Coty pursues higher ROI amid TV spend increase
Sales Lead: Per execs in its latest earnings call, is currently primarily focused on measuring and optimizing ROI.
- The company has been building its marketing, digital, and commercial teams in order to do so.
- Coty is also focused on expanding into new categories.
- To support these efforts, the company has gradually increased advertising spend.
- The company will likely:
- Launch new products soon
- Keep experimenting with cause-oriented initiatives similar to a recent one (more here)
- Continue increasing TV spend and return to heavier digital ad spend
- Target demographic:
- Millennial and Gen-X women
Additional spending insights:
- Broadcast insights (TV ad creative spend)
- Refer to , and SKKN BY KIM.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, Coty spent approximately $22.2m on digital ads, less than half of the approximately $58m spent in 2021.
- 2022 data: The company earned around 2.2b digital impressions last year via desktop video (45%), Facebook (26%), Instagram (24%), and desktop display (5%) ads.
- Top site destinations for last year's desktop video ads included YouTube (92%), Twitch, yahoo.com, espn.com, and brainly.com.
- Additional channel insights
- Coty utilizes influencer partnerships and invests in print (magazines), OOH, local broadcast, Google Ads, and TikTok ads.
- Its top sponsored podcasts include the Adam Carolla Show, The John Batchelor Show, The Kyle & Jackie O Show, Happier with Gretchen Rubin, and The Adam and Dr. Drew Show.
- The company also uses short-form DRTV.
- Coty has highly concentrated network TV coverage.
- Its top TV network is WGN.
Additional agency insights:
- Opportunity: Coty doesn't seem to currently outsource PR, digital analytics, multicultural, or experiential duties, so get in touch soon to see if that might change.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Media Analytics.