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Traktek Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(617) 855-5148
Primary Address
661 Highland Avenue
Suite 103G
Needham, MA 02494
USA

Traktek Partners Contacts

Contacts (2)
Name Title State
Jennifer P. Vice President, Marketing & Client Services MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 855-5148
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 661 Highland Avenue
Suite 103G
Needham, MA
02494
USA
Cyril L. Founder & Managing Partner MA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ****** ***** ****** Digital *

See Winmo sales intelligence in action

WinmoEdge

Sonesta International Hotels taps PR AOR (Score 60)


Sales lead: PR appointments commonly precede additional agency hires, so reach out soon to secure top priority. 

  • Current Global as its PR AOR in September 2022. 
  • The agency will be responsible for strategic communications and influencer marketing. 
  • This replaces incumbent PR shop Weber Shandwick.

Sonesta's target demographic: Gen-X & millennial travelers

The company is likely to:

  • Review its other accounts
  • Hire additional agency partners 
  • Continue increasing spend

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Sonesta spent approximately $553.2k on digital display ads YTD, a 59% increase from $346.9k spent in this channel during the same time period of 2021. 
  • YTD data: 56.6m impressions via desktop display (74%), Facebook (21%), Instagram (4%), and mobile display (1%). 
  • Last year: Full-year spend skyrocketed from $61.1k in 2020 to $510.2k in 2021. 
  • Ad location: It placed 94% of these ads directly onto sites such as facebook.com, instagram.com, budgettravel.com, huffingtonpost.com, and politico.com. It placed 6% of these ads through multiple indirect channels onto sites such as visityphilly.com, kayak.com, bridalguide.com, sheknows.com, and regmovies.com. 

Additional channel insights  

  • Sonesta also invests in print and OOH.

Agency analysis: 

  • Opportunity: This looks like a great time to reach out to this company because agency reviews tend to follow one another. 
    • I recommend offering creative or social media assistance. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Kantar.