Back to All Agencies

Strategis | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(781) 297-9200
Primary Address
555 Amory Street
3R
Boston, MA 02130
USA

Strategis Contacts

Contacts (5)
Name Title State
George I. Principal, Chief Executive Officer & Chief Marketing Strategist MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (781) 297-9200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 555 Amory Street
3R
Boston, MA
02130
USA
Dolores G. Principal & Chief Marketing, Operations, & Financial Officer MA
Lindsay B. Director, Account Services MA
Miguel G. Graphic Designer MA
Julia S. Account Coordinator MA

See Winmo sales intelligence in action

WinmoEdge

Digital B2B Opps: Lionbridge hires marketing chief amid YTD spend declines (Score 50)


Sales lead: This hire will likely lead to spend shifts & agency appointments. 

  • Lionbridge Technologies appointed Menaka Thillaiampalam as CMO in March 2023. 
  • Thillaiampalam most recently served as CMO of Banking Circle Group. 
  • She will work with the product, technology, and go-to-market teams to spearhead marketing and change the conversation around AI.

Lionbridge's target demographic: Businesses that need language services 

The company will likely: 

  • Ramp digital ad spend back up
  • Invest in new ad channels
  • Seek agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Lionbridge spent around $42k on digital display ads YTD, just 13% of the $323.5k spent in this channel during the same time period of 2022. 
  • YTD data: 4.5m impressions via desktop display (85%) and mobile display (15%). 
  • 2021-2022 spend: Full-year spend increased by 8% from $437.2k in 2021 to $473.3k in 2022. 
  • Ad location: It placed 100% of these ads directly onto gamefaqs.gamespot.com, gamespot.com, metacritic.com, pcgamer.com, and destructoid.com. 

Agency analysis:

  • Opportunity: Contact the new CMO now to be top-of-mind. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.