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PGR Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(617) 502-8400
Primary Address
34 Farnsworth Street
Second Floor
Boston , MA 02210
USA

PGR Media Contacts

Contacts (5/8)
Name Title State
Jane D. Chief Executive Officer & Owner MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 502-8400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 34 Farnsworth Street
Second Floor
Boston , MA
02210
USA
Emily G. Director, Digital Media MA
Rachel S. Director, Performance Marketing MA
Alison P. Associate Director, Media MA
Alana B. Media Coordinator MA

Client Relationships

Current Past

Brand Service From To Media Spend
****** ****** ********, *** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-Z, Millennial Media Opps: Kate Spade releases holiday collection as it increases digital spend (Score 17)


Sales lead: Reach out to this company now to score some of these extra holiday ad dollars.

  • Kate Spade (KS) recently launched a campaign to promote its holiday 2022 collection. 
  • The collection includes several jeweled handbags and accessories.
    • Additional products will be released throughout the holidays. 
  • The company has also been aggressively ramping up digital spend over the past two years.
    • It has already spent more YTD than it did for full-year 2021.
    • I see no signs of it slowing down any time soon.

Recent hires:

  • Luz Jacome joined as brand creative, surprise, and off-price director in August 2022.
  • WeiWei Dong joined as VP & global head of brand creative in September 2022. 
  • Roxanne Hasburn joined as media director in October 2022. 

KS's target demographic: Gen-Z & millennial women 

The company will likely:

  • Continue increasing digital spend 
  • Ramp up promotional activity throughout the holidays (Q4)
  • Review the agency roster (recent DM shifts)

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: KS spent about $21.1m on digital display ads YTD, a 48% increase from $14.3m spent in this channel during the same time period of 2021. 
  • YTD data: 2.7b impressions via Facebook (51%), Instagram (46%), Twitter (1%), and desktop video (1%). 
  • Last year: Full-year spend jumped from $8.5m in 2020 to $20.2m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, youtube.com, and oprahdaily.com. 

Additional channel insights  

  • KS also invests in OOH. 
  • It holds media planning discussions in Q2, and it buys during Q1. 

Agency analysis:

  • Opportunity: I advise offering PR, digital, or social media assistance.
    • It may review its existing roster due to the recent hires.
  • Current roster: 
    • PGR Media: media buying & planning
    • In-house: creative

Insight Sources: Digital spend insights estimated by Kantar.