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MullenLowe U.S. Boston | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(617) 226-9000
Primary Address
40 Broad Street
10th Floor
Boston, MA 02109
USA

MullenLowe U.S. Boston Contacts

Contacts (5/35)
Name Title State
David S. Global Chief Growth Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 226-9000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Broad Street
10th Floor
Boston, MA
02109
USA
Tanya W. Creative Director MA
Kelly N. Creative Director MA
Katie N. Associate Director, Social Strategy MA
Jessica N. Art Director - KFC Social Content MA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ** **** ****** *********** Public Relations *
******** ******* Media Buying, Media Planning *
*** ************** Media Buying, Media Planning *
****** Creative *
****** ****** ***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Opps: Yasso launches ad campaign (Score 43)


Sales lead: Get in touch with this company's DMs now to offer ad space. 

  • Yasso just kicked off a campaign called "Ridiculously Better."
  • The push includes multiple spots ranging from 6 seconds to 30 seconds.
  • It will be supported across linear TV, CTV, social, and paid search. 
  • Yasso worked with creative shop Nomadic on the ads. 
  • We told you about Yasso's new PR AOR in February.

Target demographic: Gen-X & millennials seeking better-for-you snacks

The company will likely:

  • Ramp up ad spend throughout the duration of the campaign
  • Increase promotional activity
  • Continue making agency changes (recent PR appointment)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Yasso spent nearly $254.6k on national TV ads YTD, down from $1.2m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped from $858.9k in 2021 to $1.9m in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, Wheel of Fortune, Law & Order: Special Victims Unit, The Big Bang Theory, and MLB Baseball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Yasso spent about $179.1k on digital display ads YTD, a huge decrease from $1.4m spent in this channel during the same time period of 2022. 
  • YTD data: 21.7m impressions via Facebook (76%), YouTube (14%), and Instagram (10%). 
  • 2021-2022 spend: Full-year spend jumped from $733.6k in 2021 to $2m in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com, youtube.com, and instagram.com. 

Agency analysis:

  • Opportunity: Yasso picked up MullenLowe earlier this year, and agency reviews commonly follow one another. 
    • Contact Yasso's DMs to see if it is looking for any more assistance. 
  • Current roster:

Insight Sources:  Broadcast insights estimated by Pathmatics.