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Matter | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm, technology specialty
- Main Telephone
- (617) 391-9898
Primary Address
197 Portland Street
Third Floor
Boston,
MA
01950
USA
Matter Contacts
Contacts (5/11)
Name | Title | State | ||||||||||||
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Patty B. | Principal | MA | ||||||||||||
Sample of Related Brands
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Mandy M. | President | MA | ||||||||||||
Jennifer H. | Art Director | MA | ||||||||||||
Jennifer H. | Manager, Social Media | MA | ||||||||||||
Greg A. | Marketing Manager | MA |
WinmoEdge
B2B Opps: Blue Yonder parts ways with CMO (Score 44)
- Since joining the company in January 2014 as its EVP and CMO, Iaquinto has helped to spearhead a business and brand transformation that led Panasonic to buy Blue Yonder for $7.1b in 2021.
- He is now the CMO at CommerceHub.
- The company will likely:
- Need additional marketing support in his absence
- Return to higher spend
- Conduct agency reviews, especially once it hires a new CMO
- Target demographic:
- Business DMs
Recent leadership shifts:
- Among BY's recent hires are senior commerce portfolio marketing director Tamara Kulesa (December 2022) and senior product marketing director Angela Morel Troccoli (May 2023).
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: BY has spent roughly $500 on digital ads YTD, a massive decrease from the roughly $9.2k spent by this point last year.
- YTD data: Since the beginning of 2023, the company has earned ~41k digital impressions, 94% via desktop display ads and 4% via mobile display ads placed site direct onto golfweek.com.
- Last year: In 2022, BY spent approximately $15.2k on this channel, only about a sixth of the approximately $93.1k spent in 2021.
Additional agency insights:
- Opportunity: Reach out soon in case BY seeks new agency partners when it finds a new top marketer.
- Current agency roster:
Insight Sources: Digital spend insights estimated byPathmatics.