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Matter | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm, technology specialty
- Main Telephone
- (617) 391-9898
Primary Address
197 Portland Street
Third Floor
Boston,
MA
01950
USA
Matter Contacts
Contacts (5/12)
Name | Title | State | ||||||||||||
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Patty B. | Principal | MA | ||||||||||||
Sample of Related Brands
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Mandy M. | President | MA | ||||||||||||
Ben L. | Art Director | MA | ||||||||||||
Jennifer H. | Art Director | MA | ||||||||||||
Greg A. | Marketing Manager | MA |
WinmoEdge
Digital B2B Opps: Brinqa taps CMO (Score 58)
Sales lead: CMO hires commonly lead to spend shifts & agency hires.
- Brinqa hired Dimitri Vlachos as CMO late last year.
- Vlachos joins from Devo, where he held the same position.
- He is now responsible for creative, campaigns, and all other marketing initiatives.
Additional recent hires:
- Dave Winter joined as senior demand generation director in November 2022.
- Kevin Flanagan joined as senior content marketing director in October 2022.
- Alex Babar joined as product marketing director in December 2022.
Brinqa's target demographic: Businesses that need cyber security services
The company will likely:
- Continue ramping up ad spend
- Diversify ad placement
- Seek additional agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Brinqa spent about $3k on digital display ads YTD after it did not allocate any budget toward this channel during the same time period of 2022.
- YTD data: 564.1k impressions via programmatic.
- 2021-2022 spend: Full-year spend totaled $800 in 2021.
- It did not invest in this channel during 2022.
- Ad location: It placed 100% of these ads through Google Display Network onto sites such as yahoo.com, pch.com, food.com, domesticatedcompanion.com, and drudgereport.com.
Agency analysis:
- Opportunity: Reach out to the new CMO now to be top-of-mind.
- Current Roster:
- Matter: PR
Insight Sources: Digital spend insights estimated by Adbeat.