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Matter | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm, technology specialty

Main Telephone
(617) 391-9898
Primary Address
197 Portland Street
Third Floor
Boston, MA 01950
USA

Matter Contacts

Contacts (5/12)
Name Title State
Patty B. Principal MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 391-9898
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 197 Portland Street
Third Floor
Boston, MA
01950
USA

Mandy M. President MA
Ben L. Art Director MA
Jennifer H. Art Director MA
Tiffany K. Senior Account Executive MA

Client Relationships


Brand Service From To Media Spend
**** ****** Public Relations, Social *
** **** ****** Public Relations *
*********** Public Relations *
********** ********* Creative, Digital, Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Digital B2B Opps: Brinqa taps CMO (Score 58)


Sales lead: CMO hires commonly lead to spend shifts & agency hires. 

  • Brinqa hired Dimitri Vlachos as CMO late last year.
  • Vlachos joins from Devo, where he held the same position.
  • He is now responsible for creative, campaigns, and all other marketing initiatives. 

Additional recent hires:

  • Dave Winter joined as senior demand generation director in November 2022.
  • Kevin Flanagan joined as senior content marketing director in October 2022. 
  • Alex Babar joined as product marketing director in December 2022. 

Brinqa's target demographic: Businesses that need cyber security services

The company will likely:

  • Continue ramping up ad spend
  • Diversify ad placement
  • Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Brinqa spent about $3k on digital display ads YTD after it did not allocate any budget toward this channel during the same time period of 2022. 
  • YTD data: 564.1k impressions via programmatic. 
  • 2021-2022 spend: Full-year spend totaled $800 in 2021.
    • It did not invest in this channel during 2022.
  • Ad location: It placed 100% of these ads through Google Display Network onto sites such as yahoo.com, pch.com, food.com, domesticatedcompanion.com, and drudgereport.com.  

Agency analysis:

  • Opportunity: Reach out to the new CMO now to be top-of-mind. 
  • Current Roster:

Insight Sources: Digital spend insights estimated by Adbeat