Marlo Marketing Communications | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Digital, Social Media Opps: Margaritas Restaurant selects new AOR to drive growth

Subject: Social media, online, digital, PR

Company: NH, is a restaurant management company which oversees operations of east coast restaurant chain Margaritas Mexican Restaurant. With 26 locations, Margaritas is the largest privately owned Mexican restaurant chain in New England. 

Opportunity: Named Marlo Marketing as AOR to handle PR, marketing, design and digital media for Margaritas, as well as its fast-casual concept Tacomano.ng arm and establishing a new direction for the company’s growth. 

Margaritas' ad presence has been practically nonexistent thus far, but this should change as Marlo implements fresh ideas and deliivers strong ROI strategic initiatives.

With that said, look initially for an increase in millennial-focused online and social ad channels initially, as these will allow for a larger, targeted reach with the highest ROI. Therefore, sellers should start engaging decision makers immediately, as planning is likely already underway.

Look for a campaign to launch in the first half of 2017. Sellers in Margaritas' established New England markets should go after localized buys including spot TV, in-store events and direct mail, as well. 

Margaritas Management Group
200 Griffin Rd 
Portsmouth, NH 03801
(603) 430-8905

Carolyn Bungert
Marketing Manager
(603) 430-8905
cbungert@margs.com