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Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(617) 425-4100
Primary Address
Ten Summer Street
Fifth Floor
Boston, MA 02110
USA

Havas Media Group Contacts

Contacts (5/22)
Name Title State
Gabrielle R. Chief Strategy Officer - Boston MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 425-4100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Ten Summer Street
Fifth Floor
Boston, MA
02110
USA
Brandon M. Director, Digital Investments MA
Megan O. Associate Director, Connections Planning MA
Arielle L. Associate Director, Advertising Operations MA
Alex S. Director, Communications Strategy MA

Client Relationships

Current Past

Brand Service From To Media Spend
******** ******* Media Buying, Media Planning *
******** **** ****** Media Planning, Media Buying *
******, ***. Digital, Media Buying, Media Planning *
***** ************ Media Buying, Media Planning *
****** Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Avocados From Mexico names new lead AOR (Score 22)


Sales Lead: 

  • Lerma has been AFM's digital AOR for eight years, and its remit expansion comes as a result of Lerma's Super Bowl ad.
    • The ad, which starred Anna Faris, was Lerma's first Super Bowl ad for AFM, though AFM has aired commercials in eight Big Games so far.
  • The agency will now handle all brand and digital services along with Hispanic marketing and advertising.
  • The company will likely:
    • Launch a new campaign soon
    • Pursue additional influencer partnerships
    • Invest in a Super Bowl ad in 2024
    • Continue increasing national TV spend
    • Return to higher digital spend
    • Seek additional new agency partners
  • Target demographic: 
    • ​​​​​​​Millennial and Gen-X women

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, AFM has spent approximately $8.2m on national TV commercials, 12% more than the approximately $7.3m spent within the same 2022 timeframe.
    • Last year: The company spent around $8.1m on this channel last year after having spent much less, around $2.3m, in 2021.
    • 2023 ad programming: AFM's 2023 commercials have targeted male sports enthusiasts watching NFL Football and the FS1 Super Bowl Post Game.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has allocated roughly $198.9k toward digital ads YTD, down 21% from the roughly $241.5k allocated by this point last year.
    • YTD data: Since the beginning of 2022, AFM has earned ~30.2m digital impressions via Twitter (42%), Facebook (35%), desktop video (17%), YouTube (2%), and Instagram (2%) ads.
    • Last year: In 2022, the company's estimated full-year spend decreased 10% to $1.8m from that of $2m in 2021.
  • Additional channel insights  
    • The company utilizes digital, local broadcast, and Google Ads.
    • Its social audience primarily consists of 45+ women.
    • AFM also invests in experiential activations.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .​​​​​​​