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On the Brink - Score 66: Iron Mountain promotes marketing director, appoints FleishmanHillard to PR
The company promoted Director of Marketing and Customer Experience for Iron Mountain Entertainment Services Meg Travis last December. She joined the company in 2015 as a marketing category manager. Her specialties include all things digital: SEO, SEM, email, mobile, social media and online advertising.
Agencies and martechs -- approach marketing leadership over the next year as promotions and PR appointments often spark additional reviews. Those in media and digital may have the advantage as creative is handled in-house.
Kantar Media reports, spending was non-existent in 2016 and '17. Last Q1-3, Iron Mountain only spent $130 on digital. The company traditionally spends on digital and press in Q2 so sellers should be in touch for last-minute connections.
Online ad spending has recently spiked. According to Adbeat, Iron Mountain has spent $230k in the last 12 months on desktop and mobile adverts. Almost all were placed programmatically through top networks Google and Google Search Partners. Top publishers include webopedia.com, bizapedia.com, techtarget.com and theregister.co.uk. This is well over $59.9k spent in the previous 12 months.
Iron Mountain's full-year revenue increased 10% fueled by global storage organic growth, along with focusing on their data center business. The company also completed more than $1.7 billion in targeted acquisitions (more here).