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Digitas | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(617)-867-1000
Primary Address
40 Water Street
Boston, MA 02109
USA

Digitas Contacts

Contacts (5/58)
Name Title State
Justin V. Senior Vice President & Group Creative Director MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617)-867-1000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Water Street

Boston, MA
02109
USA

Megan J. Chief Media Officer MA
John V. Chief Growth Officer & Managing Director - Epsilon Automotive MA
Gabriella C. Director, Account MA
Michael O. Associate Director, Media MA

Client Relationships


Brand Service From To Media Spend
****'* ********** *****, ***. Media Buying, Media Planning *
**** ** ******* *********** Media Buying, Digital *
******-******* Digital, Media Buying, Media Planning *
****** Media Buying, Media Planning *
********* **** ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-Z, Millennial Opps: Victoria's Secret announces revamped fashion show (Score 66)


Sales lead: Reach out to offer ad space & agency assistance to promote the new fashion show. 

  • Victoria's Secret (VS) announced it is bringing back its fashion show in a new form. 
  • The fashion show will return as a feature-length film called "Victoria's Secret World Tour" in fall 2023. 
  • It will be more inclusive and support diversity. 
  • The company's DMs also revealed it will ramp up ad spend in support. 

Target demographic: Millennial & Gen-Z women 

The company will likely:

  • Significantly increase ad spend 
  • Revise marketing messaging to promote inclusivity & diversity
  • Seek new agency partners

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: VS spent just $5.4k on national TV ads YTD, an increase from $1.4k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend equaled $2.3k in 2021 and $3.1k in 2022. 
  • Ad programming: It placed ads during programming such as Mi famoso y yo, Rebelde [Spanish], Murder, Inc. [Movie], Lost Canyon, and CONCACAF Champions League Soccer. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: VS spent nearly $8.3m on digital display ads YTD, close to the $8.2m spent in this channel during the same time period of 2022. 
  • YTD data: 1b impressions via Facebook (55%), Instagram (32%), YouTube (13%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend dropped 5% from $29.8m in 2021 to $28.2m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, instyle.com, and weather.com. It placed 1% of these ads indirectly through The Trade Desk onto sites such as instyle.com, chegg.com, yahoo.com, msn.com, and brides.com. 

Additional channel insights  

  • Vivvix: It also utilizes OOH. 

Agency analysis:

  • Opportunity: Keep reaching out to VS's new chief customer officer to see if you can pick up some of its business. 
    • Be sure to mention how you can help promote the revamped fashion show. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.