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Digitas | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(617)-867-1000
Primary Address
40 Water Street
Boston, MA 02109
USA

Digitas Contacts

Contacts (5/59)
Name Title State
Justin V. Senior Vice President & Group Creative Director MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617)-867-1000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Water Street

Boston, MA
02109
USA

Megan J. Chief Media Officer MA
John V. Chief Growth Officer & Managing Director - Epsilon Automotive MA
Ritsa P. Account Director MA
Eileen P. Associate Director, Cross-Channel Investment Lead MA

Client Relationships


Brand Service From To Media Spend
****'* ********** *****, ***. Media Buying, Media Planning *
**** ** ******* *********** Media Buying, Digital *
******-******* Digital, Media Buying, Media Planning *
****** Media Buying, Media Planning *
********* **** ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen Alpha, Gen-Z Opps: Crocs launches Minecraft experience, campaign (Score 73)


Sales Lead: On May 16,

  • An accompanying TikTok campaign, "Choose Your Mode," also launched to bridge a digital environment with Crocs's physical products.
  • The campaign also involved various influencers who featured the new shoes on their own channels.
  • Crocs's current influencer partners include SZA (see video above), Luke Combs, Wejdene, Daphne Groeneveld, Jazzelle, Sonja Morgan, and Hypebae.
  • The company will likely:
    • Continue digitizing its strategy
    • Keep increasing spend
    • Seek additional new agency partners following a recent AOR hire (more below)
  • Target demographic
    • Gen-Z and Gen Alpha with a male skew

Recent leadership shifts:

  • Crocs hired global creative marketing VP Constantine Himonidis in January 2023 and NA marketing VP Smeeta Khetarpaul in February 2023.

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Crocs has spent roughly $5.8m on digital ads, up 7% from the roughly $5.4m spent by this point in 2022.
    • YTD data: The shoe company has earned approximately 566.6m digital impressions YTD via desktop video/Twitch (30%), Facebook (28%), Instagram (27%), YouTube (13%), and desktop display (2%) ads.
    • Last year: In 2022, Crocs's estimated full-year spend of $16.4m totaled 25% less than the approximately $21.8m spent in 2021.
  • Additional channel insights  
    • The company utilizes Google Ads along with digital, OOH, print (magazines), TikTok, Facebook, Twitter, and online video (primarily via Youtube.com) ads.
    • Crocs sponsors podcasts such as The Dan Patrick Show, Garage Logic, Morning Brew Daily, Sinisterhood, and My Therapist Ghosted Me.

Additional agency insights:

Insight Sources: Digital spend insights estimated by .