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Digitas | Agency Profile, Contacts, AOR, Client Relationships
Service: digital
- Main Telephone
- (617)-867-1000
Primary Address
40 Water Street
Boston,
MA
02109
USA
Digitas Contacts
Contacts (5/59)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Justin V. | Senior Vice President & Group Creative Director | MA | ||||||||||||
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| Megan J. | Chief Media Officer | MA | ||||||||||||
| John V. | Chief Growth Officer & Managing Director - Epsilon Automotive | MA | ||||||||||||
| Gabriella C. | Director, Account | MA | ||||||||||||
| Michael O. | Associate Director, Media | MA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ****'* ********** *****, ***. | Media Buying, Media Planning | * | ||
| **** ** ******* *********** | Media Buying, Digital | * | ||
| ******-******* | Digital, Media Buying, Media Planning | * | ||
| ****** | Media Buying, Media Planning | * | ||
| ********* **** ******* | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Female Gen-Z, Millennial Opps: Victoria's Secret promotes multiple DMs (Score 66)
Sales lead: These DM shifts will affect the company's marketing strategy & agency roster. .png)
- Victoria's Secret (VS) recently promoted several of its DMs.
- Greg Unis, who has been the chief growth officer for about a year, is now the brand president.
- It also elevated Beth Hagey and James Rozewski to marketing VPs.
- Both Hagey and Rozewski previously served as marketing AVPs.
- We told you about VS's fashion show's new format in May.
Target demographic: Gen-Z & millennial women
The company will likely:
- Continue increasing digital spend
- Keep promoting inclusion & diversity (new fashion show)
- Review current agency relationships
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: VS has only spent $5.9k on national TV ads YTD, up from $2.4k spent in this channel during the same time frame of 2022.
- 2021-2022 spend: Full-year spend equaled $2.3k in 2021 and $3.1k in 2022.
- Ad programming: It placed ads during programming such as CONCACAF Champions League Soccer, The Real Story, Murder, Inc. [Movie], Lost Canyon, and Super Bowl Classics.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: VS spent around $15.8m on digital display ads YTD, a 21% increase from $13.1m spent in this channel during the same time period of 2022.
- YTD data: 1.8b impressions via Facebook (42%), YouTube (29%), Instagram (28%), and desktop video (1%).
- 2021-2022 spend: Full-year spend fell 6% from $29.9m in 2021 to $28.2m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, instyle.com, and weather.com. It placed 1% of these ads indirectly through Nativo onto sites such as instyle.com, denverpost.com, mercurynews.com, chicagotribune.com, and nola.com.
Additional channel insights
- Vivvix: VS also invests in OOH and local broadcast.
Agency analysis:
- Opportunity: The recent promotions may lead to agency reviews, so get in touch now to be top-of-mind.
- Current roster:
Insight Sources: Broadcast insights estimated by Vivvix.