Opportunity: We've received word that "Find your 6-11" (sidegig) campaign that launched last summer. We'll keep you posted if we hear anything.
Sellers - Moo has a relatively small digital ad budget, but there's still decent revenue to secure here. Steer pitches in-house for now to pick up 2017 revenue. Millennial-focused news and entertainment sellers may have an advantage securing revenue, based on Moo's ad targeting strategy the past year. But anyone, including event and sponsorship sellers, who can make a case for reaching millennial entrepreneurs should reach out.
Digital Breakdown: Almost $3.9 million million has garnered 494 million impressions the last year, down from $5.4 million for 381.4 million impressions a year earlier, per Pathmatics. Impressions were bought mostly site direct on sites such as Scripps hgtv.com, hulu.com, petapixel.com, techcrunch.com, forbes.com, apartmenttherapy.com, lifehacker.com and Scripps diynetwork.com.
Recently Promoted CMO: Shore was elevated to CMO last summer (research here). She's been with Moo.com since March 2013.
14 Blackstone Valley Pl
Lincoln, RI 02865
Chief Marketing Officer