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Connelly Partners | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(617) 521-5400
Primary Address
46 Waltham Street
Fourth Floor
Boston, MA 02118

Connelly Partners Contacts

Contacts (5/23)
Name Title State
Steve C. President & Copywriter MA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (617) 521-5400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 46 Waltham Street
Fourth Floor
Boston, MA

Alyssa D. Senior Partner & Chief Creative Officer MA
Dana W. Senior Partner & Chief Client & Integration Officer MA
Scott S. Senior Partner & Director, Digital MA
Michelle C. Partner & Chief Media Officer MA

Client Relationships

Brand Service From To Media Spend
** ****** Creative, Public Relations *
** ******* Creative *
****** ******* ****** Media Buying, Media Planning *
**** **** Creative, Digital, Media Buying, Media Planning *
******'*, ***. Creative *

See Winmo sales intelligence in action


Media Edge: Gorton's launches campaign to support new products

Media Sales Lead: Connelly Partners, on the campaign. DMs hope this push will help the company reach younger consumers such as Gen-Zers and millennials. 

Key Lead Takeaways: Reach out now to score some of these extra campaign ad dollars. 

Target Demographic: Gen-Zers & millennials

Key Spend Notes:

  • Gorton's has increased digital spend every year since 2019. 
  • Top spending period: Q2

National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Gorton's under Frozen Foods**

  • 2022 FY Spend: $0
  • 2021 FY Spend: $108.6k
  • 2020 FY Spend: $256k
  • 2019 FY Spend: $1.1m

2021 Ad Flight Breakdown (by spend): Gorton's aired two spots in 2021: "Fish Tacos" and "The Crsipiness." 

2021 Top Daypart (by impressions): Early Fringe (5.6m), Primetime (5.2m), Weekend Day (2.7m), Late Fringe PM (2.7m), and Late Fringe AM (2.4m). 

2021 Top Networks (by spend): Laff TV, CW, Boomerang, NBC, and Heroes and Icons. 

2021 Top Shows (by spend): The Goldbergs, How I Met Your Mother, Daily Blast Live, Home Improvement, and According to Jim.

2022 Top Industry/Vertical Spenders (by spend): Jimmy Dean (34%), DiGiorno (19%), Morningstar Farms (10%), Stouffer's (9%), and Life Cuisine (9%). 

Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Gorton's under Meats, Poultry, & Seafood**

2022 FY Spend: $2.5m
2021 FY Spend: $1.3m
2020 FY Spend: $771.4k
2019 FY Spend: $344.6k

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $404.6k
  • Q2 2022 Spend: $1.1m
  • Q3 2022 Spend: $428.3k
  • Q4 2022 Spend: $566.5k

2022 Impressions: 299.7m 

Top 2022 Ad Types (by spend): Facebook (40%), Instagram (36%), desktop video (15%), and desktop display (8%). 

Top Purchase Channels: Direct (99%) and The Trade Desk (1%). 

Top Publishers:,,,, and 

Top Industry/Vertical Spenders: Hillshire (10%), Sanderson Farms (7%), Ballpark Meats (6%), Boar's Head Brand (5%), and Smithfield (5%). 

Top Creative (by spend; see below): Pathmatics reports that 68 creatives ran during 2022 (note that not all creatives debuted in 2022).

Current Agency Roster:

Insight Sources: Broadcast insights estimated by Pathmatics.