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Brodeur Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, social media

Main Telephone
(617) 587-2800
Primary Address
535 Boylston Street
Tenth Floor
Boston, MA 02116
USA

Brodeur Partners Contacts

Contacts (5/7)
Name Title State
Andrea (Andy) C. Chief Executive Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 587-2800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 535 Boylston Street
Tenth Floor
Boston, MA
02116
USA
John B. Chairman & Founder MA
Steve M. Partner MA
Renzo B. Chief Financial Officer & Chief Operating Officer MA
Mike B. Partner & Executive Vice President MA

Client Relationships

Current Past

Brand Service From To Media Spend
******** ****** ******* Public Relations *******
*******, ***. Public Relations ******
********* ******* Public Relations *
******* **** ******* *********** Public Relations ********
****** ******* *******, ***. Public Relations *******

See Winmo sales intelligence in action

WinmoEdge

Digital Opps: Samsonite names PR AOR amid spend increases (Score 56)


building brand awareness and helping Samsonite capitalize on a heightened interest in travel, following the Covid-19 pandemic. M&C Saatchi will also lead strategic communications for the company. This replaces incumbent Hollywood Agency following a review. 

According to Pathmatics, Samsonite earned 12.2m impressions YTD through Instagram ads (64%) and Facebook ads (36%). It placed 100% of these ads directly onto instagram.com and facebook.com. It spent around $90.6k on digital display ads YTD, a 69% increase from $53.6k spent in this channel during the same time period of 2020. Full-year spend fell 47% from $573.4k in 2019 to $302k in 2020. 

Sellers-- Samsonite likely targets a wide range of consumers, but considering it placed all of its digital ads directly onto Instagram and Facebook, it is likely focused on millennials. After decreasing spend during 2020, the company has started ramping spend back up so far this year. In 2019 and 2020 it spent the overwhelming majority of its ad dollars in Q4, so I predict it will do the same this year. Start reaching out soon to offer ad space. 

Agency & martech readers-- Agency reviews commonly follow one another, so start reaching out to pitch your services. I believe the only other agency Samsonite currently works with is Brodeur Partners, which provides corporate communications and sustainability assistance. I recommend offering media buying/planning or creative help.