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Arnold Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(617) 587-8000
Primary Address
10 Summer Street
Boston, MA 02110
USA

Arnold Worldwide Contacts

Contacts (5/32)
Name Title State
Marissa K. Executive Vice President & Head, Strategy MA
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (617) 587-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10 Summer Street

Boston, MA
02110
USA

Sean M. Chief Creative Officer MA
Vallerie B. Chief Client Officer MA
George S. Chief Executive Officer MA
Christine C. Director, Marketing MA

Client Relationships


Brand Service From To Media Spend
*** Creative *
****** *** ******** Creative *
********* ******** Creative *
*****, ***. Creative *
**** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: PNC Bank taps new AORs amid CMO search (Score 54)


Sales Lead: 

Recent leadership shifts:

  • This shift closely follows PNC's October 2022 promotion of chief communications officer Amanda Rosseter.
    • Rosseter joined the company in August 2021 and was most recently its chief communications officer.
  • PNC is also in the midst of a CMO search since David Thuma, its EVP and CMO since 2015, retired at the end of 2022.
    • Thuma reported to Rosseter until his departure.
    • We will, of course, let you know when PNC appoints a successor.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: PNC has spent approximately $16m on national TV YTD, 28% less than the approximately $22.2m spent by this point last year.
    • Last year: The bank spent around $37.8m on this channel in 2022 after having spent 6% more, around $40.2m, in 2021.
    • 2023 ad programming: PNC's 2023 commercials have targeted male sports enthusiasts watching shows such as NBA Basketball, the 2023 NFL Draft, NHL Hocket, MLB Baseball, and Diners, Drive-Ins and Dinves.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2023, the company has allocated roughly $586.4k toward digital ads, a mere fraction of the roughly $4.1m allocated within the same 2022 timeframe.
    • YTD data: PNC has earned ~82.5m digital impressions YTD via desktop display (63%), YouTube (30%), and mobile display (7%) ads.
      • Top site destinations for this year's desktop display ads include ajc.com (17%), yahoo.com, cnn.com, chicagobears.com, and finance.yahoo.com.
    • Last year: The company's estimated full-year 2022 spend increased by 22% to $12.1m from that of $9.9m in 2021.
  • Additional channel insights  
    • The company utilizes Google Ads along with OOH, local broadcast, digital, print, radio, Facebook, Instagram, Twitter, and online video (primarily via Youtube.com) ads.
    • PNC sponsors podcasts such as WSJ What's News and Fear and Greed.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .