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Arnold Worldwide | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(617) 587-8000
Primary Address
10 Summer Street
Boston, MA 02110
USA

Arnold Worldwide Contacts

Contacts (5/33)
Name Title State
Marissa K. Executive Vice President & Head, Strategy MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 587-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10 Summer Street

Boston, MA
02110
USA
Sean M. Chief Creative Officer MA
Vallerie B. Chief Client Officer MA
George S. Chief Executive Officer MA
Kymberli F. Senior Director, Art MA

Client Relationships

Current Past

Brand Service From To Media Spend
*** Creative *
****** *** ******** Creative *
********* ******** Creative *
*****, ***. Creative *
**** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

B2B Media Opps: Amazon Web Services hires CMO amid spend decreases (Score 49)


Sales lead: This hire will directly impact the marketing strategy & agency roster. 

  • Amazon Web Services (AWS) appointed Raejeanne Skillern as VP & CMO, effective July 2023.
  • Skillern joins from Flex, where she served as president of the communications & enterprise compute. 
  • She is now responsible for AWS's marketing operations and customer growth.

**We are having trouble tracking down Skillern's email. Please contact other AWS DMs in the meantime.**

Target demographic: Businesses that need cloud computing services

The brand will likely:

  • Return to higher ad spending
  • Experiment with new ad channels
  • Review its current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: AWS spent approximately $20.7m on national TV ads YTD, a 34% decrease from $31.3m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend equaled $82.4m in 2021 and $82.3m in 2022. 
  • Ad programming: It placed ads during programming such as 2023 Pro Bowl Games, 2017 Stanley Cup Final, 2020 NBA All-Star Game, NFL's Most Interesting Jobs, and Clippers Live Postgame. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: AWS spent about $2.6m on digital display ads YTD, just 45% of the $6.3m spent in this channel during the same time period of 2022. 
  • YTD data: 352.3m impressions via Facebook (51%), YouTube (20%), Instagram (17%), desktop display (9%), and mobile display (2%).  
  • 2021-2022 spend: Full-year spend increased by 13% from $17.9m in 2021 to $20.2m in 2022. 
  • Ad location: It placed 94% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, nfl.com, and nba.com. It placed 6% of these ads indirectly through Google AdX+AdSense onto sites such as stackoverflow.com, askubuntu.com, wsj.com, superuser.com, and stackexchange.com. 

Additional channel insights  

  • Vivvix: AWS also invests in OOH and local broadcast. 
    • It holds media planning discussions in Q1, and it buys during Q4. 

Agency analysis:

  • Opportunity: CMO hires commonly lead to roster shifts, so get in touch now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.