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Arnold Worldwide | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(617) 587-8000
Primary Address
10 Summer Street
Boston, MA 02110
USA

Arnold Worldwide Contacts

Contacts (5/24)
Name Title State
Sean M. Chief Creative Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 587-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10 Summer Street

Boston, MA
02110
USA
Vallerie B. Chief Client Officer MA
George S. Chief Executive Officer MA
Brya C. Director, Project Management MA
James B. Executive Creative Director MA

Client Relationships

Current Past

Brand Service From To Media Spend
****** *** ******** Creative ********
********* ******** Creative *
*****, ***. Creative ********
********* **** **********, ***. Creative ******
***'* ******** *********, ***. Creative ********

See Winmo sales intelligence in action

WinmoEdge

Wolverine World Wide taps media AOR (Score 17)


News:

  • The remit includes Keds.
  • The company decided to consolidate media duties under one agency roof in order to improve efficiency.
  • WWW reportedly spent $195.4m on marketing in 2021 and $135.6m in 2020. 

WWW's target demographic: Millennials & Gen-Xers

WWW is likely to:

  • Consolidate creative, digital, social media, & other duties under one agency
  • Experiment with its marketing budget and try new channels

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: WWW spent $13.8m on digital display ads YTD, a slight decrease from $14m spent in this channel during the same time period of 2021. 
  • YTD data: 1.9b impressions through Facebook (31%), Instagram (28%), desktop display (20%), desktop video (17%), and mobile display (4%).
  • Last year: Full-year spend increased by 32% from $15.5m in 2020 to $20.4m in 2021. 
  • Ad location: It placed 86% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitch.tv, and wired.com. It placed 14% of these ads through multiple indirect channels onto sites such as yahoo.com, weather.com, target.com, accuweather.com, and zillow.com. 

Additional channel insights (print, radio, local broadcast TV, and OOH media analysis)

  • WWW invests in OOH and print ads.

Current agency roster: 

Resources: digital spend insights estimated by Kantar data.