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Allen & Gerritsen | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (857) 300-2000
Main Fax (617) 926-0133
Primary Address
Two Seaport Lane
Seventh Floor
Boston, MA 02210
USA

Allen & Gerritsen Contacts

Contacts (5/21)
Name Title State
Kevin O. Chief Technology Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (857) 300-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Two Seaport Lane
Seventh Floor
Boston, MA
02210
USA

Paul A. Chairman & Founder MA
Andrew G. Chief Executive Officer MA
Jen P. Chief Creative Officer MA
Lisa C. Chief Financial Officer MA

Client Relationships


Brand Service From To Media Spend
***************** *********** AOR - creative 2014 present *******
******* ******* ** ***** AOR - creative 2008 present ******
********* ********** *********** creative, digital 2013 present ********
********* ********** ** ************* AOR - creative 2013 present *******
****** ******* ******* *********** AOR - creative 2005 present ******

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WinmoEdge

Business Decision Maker Media Opps: Citrix Systems selects new media AOR for ShareFile brand


 

release

ShareFile has not had a big advertising presence in the past, but spending, especially digital DR, should be on the rise. Citrix has more money now to pour into ShareFile advertising after here).  

Furthermore, creative agencies with similar B2B client experience should keep an eye on this account, as we know that creative reviews typically follow media and vice versa. 

Additional Insight

Media Spend: Citrix spent $17.8 million on measured media in the first three quarters of 2016, and $20.4 million for all of 2015, according to Kantar Media. The majority of spending went towards broadcast, followed by digital, print, radio and outdoor. 

ShareFile Media: $3.4 million was spent on on ShareFile's measured media in 2015 and $4.1 million the first nine months of 2016. 

TV Breakdown: Citrix ran its first national TV ad in Sept. 2016, according to iSpot data. The spot, titled "Yes" ran on USA Network during Mr. Robot and cost the company $70,444. The ad only ran from Sept. 14 to Sept. 26.  

Digital Breakdown: Citrix spent $3.4 million on digital display ads in 2016, Pathmatics reports. $2.4 million was allocated towards desktop, followed by $908,900 towards desktop video and $146,400 towards mobile. The ads were placed 58% site direct, 31% ad network on Google AdX + AdSense, Teads,  Criteo, AdRoll and Magnetic, and 11% DSP on MediaMath and AppNexus. Top ad destinations included youtube.com, bloomberg.com and forbes.com. 

ShareFile Digital: In 2016, ShareFile spent $21,200 on digital display ads, garnering 6.8 million impressions. Majority of spending was allocated towards desktop ($19,800), with the remaining $1,400 towards mobile. The ads were placed primarily through ad network channels Magnetic and Google AdX + AdSense. Top ad destinations included youtube.com, gamefaqs.com (CBSInteractive), cnet.com (CBS Interactive), ticketmaster.com and ebay.com.

 Systems
851 West Cypress Creek Road
Fort Lauderdale, FL 33309
(954) 267-3000

ShareFile
120 S. West Street
Raleigh, NC 27603
(800) 441-3453

Tim Minahan
​SVP, Chief Marketing Officer
(954) 267-3000
tim.minahan@citrix.com

Kevin Skurski
Sr. Manager, Marketing
(800) 441-3453
kevin.skurski@citrix.com

Kevin Hill 
Manager, Search Marketing - Cloud Services
(800) 441-3453
kevin.hill@citrix.com