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Allen & Gerritsen | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (857) 300-2000
Primary Address
Two Seaport Lane
Seventh Floor
Boston,
MA
02210
USA
Allen & Gerritsen Contacts
Contacts (5/22)
Name | Title | State | ||||||||||||
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Paul A. | Chairman & Founder | MA | ||||||||||||
Sample of Related Brands
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Andrew G. | Chief Executive Officer | MA | ||||||||||||
Kevin O. | Chief Technology Officer | MA | ||||||||||||
Jen P. | Chief Creative Officer | MA | ||||||||||||
Kevin S. | Chief Financial Officer | MA |
Client Relationships
Brand | Service | From | To | Media Spend |
---|---|---|---|---|
********* ********** ** ************* | Creative | ******* | ||
****** ******** ********* | Media Buying, Media Planning | * | ||
******* **** *********** | Public Relations, Media Buying, Media Planning | ****** | ||
***** ******** **********, ***. | Media Buying, Media Planning | ****** | ||
******* ***** | Creative | * |
WinmoEdge
Continuing Education Opps: Penn Foster hires CMO (Score 50)
Agency opportunity: Start reaching out soon to pitch your services to the new CMO.
- Penn Foster (PF) selected Matt Simon as its CMO in August 2022.
- Simon most recently served as VP, chief marketing & brand experience officer of The Giant Company.
- He will now have control over PF's marketing strategy and agency roster.
PF's target demographic: millennials looking to return to school or earn an online degree
PF is likely to:
- Continue increasing ad spend
- Review current agency roster or hire additional assistance
- Try new marketing channels to improve ROI
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: PF spent approximately $1.8m on national TV ads YTD, a 20% increase from $1.5m spent in this channel during the same time period of 2021.
- Last year: Full-year spend equaled $2.3m in 2020 and $2m in 2021.
- 2022 ad programming: Martin, CSI:Miami, CSI: Crime Scene Investigation, In the Heat of the Night, and Court TV Live.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: PF spent about $1.2m on digital display ads YTD, a 34% increase from $893.1k spent in this channel during the same time period of 2021.
- Last year: Full-year spend nearly doubled from $514.8k in 2020 to $1m in 2021.
- YTD data: 160.1m impressions via Facebook (78%), Instagram (13%), desktop video (6%), and desktop display (4%).
- Ad placement: It placed 97% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, kohls.com, and spanishdict.com. It placed 3% of these ads indirectly through The Trade Desk onto sites such as yahoo.com, realtor.com, weather.com, ebay.com, and fandom.com.
Current agency roster:
- Allen & Gerritsen: creative
- The frank Agency, Inc.: digital
- In-house media team
Resources: broadcast insights estimated by Pathmatics.