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Allen & Gerritsen | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated

Main Telephone
(857) 300-2000
Primary Address
Two Seaport Lane
Seventh Floor
Boston, MA 02210
USA

Allen & Gerritsen Contacts

Contacts (5/22)
Name Title State
Paul A. Chairman & Founder MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (857) 300-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Two Seaport Lane
Seventh Floor
Boston, MA
02210
USA
Andrew G. Chief Executive Officer MA
Kevin O. Chief Technology Officer MA
Jen P. Chief Creative Officer MA
Kevin S. Chief Financial Officer MA

Client Relationships

Current Past

Brand Service From To Media Spend
********* ********** ** ************* Creative *******
****** ******** ********* Media Buying, Media Planning *
******* **** *********** Public Relations, Media Buying, Media Planning ******
***** ******** **********, ***. Media Buying, Media Planning ******
******* ***** Creative *

See Winmo sales intelligence in action

WinmoEdge

Continuing Education Opps: Penn Foster hires CMO (Score 50)


Agency opportunity: Start reaching out soon to pitch your services to the new CMO. 

  • Penn Foster (PF) selected Matt Simon as its CMO in August 2022. 
  • Simon most recently served as VP, chief marketing & brand experience officer of The Giant Company. 
  • He will now have control over PF's marketing strategy and agency roster.

PF's target demographic: millennials looking to return to school or earn an online degree

PF is likely to:

  • Continue increasing ad spend 
  • Review current agency roster or hire additional assistance
  • Try new marketing channels to improve ROI

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: PF spent approximately $1.8m on national TV ads YTD, a 20% increase from $1.5m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend equaled $2.3m in 2020 and $2m in 2021. 
  • 2022 ad programming: Martin, CSI:Miami, CSI: Crime Scene Investigation, In the Heat of the Night, and Court TV Live.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: PF spent about $1.2m on digital display ads YTD, a 34% increase from $893.1k spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend nearly doubled from $514.8k in 2020 to $1m in 2021. 
  • YTD data: 160.1m impressions via Facebook (78%), Instagram (13%), desktop video (6%), and desktop display (4%). 
  • Ad placement: It placed 97% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, kohls.com, and spanishdict.com. It placed 3% of these ads indirectly through The Trade Desk onto sites such as yahoo.com, realtor.com, weather.com, ebay.com, and fandom.com.

Current agency roster:

Resources: broadcast insights estimated by Pathmatics.