360PRplus | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
|Main Telephone||(617) 585-5770|
|Main Fax||(617) 585-5789|
|Laura T.||Chief Executive Officer & Founder||MA|
Sample of Associated Brands
|Victoria R.||Executive Vice President & Partner||MA|
|Stacey C.||Senior Vice President, Entertainment & Electronics Practice||MA|
|Mike R.||Senior Vice President||MA|
|Caitlin M.||Vice President||MA|
|******* ******** *****||public relations||2009||present||****|
|******, ***.||Public Relations, Social||2017||present||*|
|***** ***** (***** *******)||public relations||2009||present||*|
|**** ***** ******||public relations||2012||present||*|
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Score 72 - Account In Jeopardy: Full Circle Brands taps first PR AOR after marketing head hire
After a competitive review, acquired in 2017.
The shift follows the hire of Corey Greenhouse as marketing head (brand CMO function) for the Full Circle and Soma brands, effective October. He previously served as global strategy director at Ogilvy, where he focused on brand strategy, innovation, digital transformation and integrated marcomms. He also brings experience as head of brand at start-up Corr Jensen.
360PR+ has already begun work for the brand (it created several content pillars, created new social advertising and launched new products like the Soma Ceramic Mug and the Full Circle Fresh Air kitchen compost collectors), so sellers should reach out ASAP for revenue. Neither Soma nor Full Circle Home have a top spending period. They primarily target millennials.
Adbeat does not have data for the Full Circle Home brand, but reports that digital display across the last 12 months for Soma has totaled $5.4k, an increase from the $1k spent during the 12 months prior. Ads are placed primarily via Google (63%) and Google Search Partners (38%) onto sites like amazon.com, bustle.com, merriam-webster.com, caffeineinformer.com and knowyourmeme.com. Expect spend through this channel to continue rising, especially with the new marketing head.
Agency & martech readers -- reviews tend to follow one another and Greenhouse is likely to review more accounts, so reach out for media and/or creative work. We, unfortunately, don't know who you may find among your competition. Focus pitches on helping Full Circle Brands differentiate itself from competitors like Method, Seventh Generation and Ecos.