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PETERMAYER | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(504) 581-7195
Primary Address
318 Camp Street
New Orleans , LA 70130
USA

PETERMAYER Contacts

Contacts (5/24)
Name Title State
Michelle E. Chief Executive Officer & Chief Strategy Officer LA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (504) 581-7195
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 318 Camp Street

New Orleans , LA
70130
USA

Jordy L. Associate Director, Media LA
Alexis V. Director, Production LA
Richard L. Senior Director, Creative LA
Lori A. Associate Creative Director & Copywriter LA

Client Relationships


Brand Service From To Media Spend
******* ********* Creative *
*** ******* ****** Media Buying, Media Planning *
********'*, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Tyson Foods acquires Williams Sausage (Score 70)


Sales lead: This acquisition could lead to higher ad spending & agency shifts. 

  • Williams Sausage (WS).
  • WS offers fully cooked sausage, bacon, and sandwiches to both retail & food service customers. 
  • We told you about Tyson hiring Melanie Boulden as its first-ever EVP & CGO in December

Tyson's target demographic: Gen-X & millennial women (moms)

The company will likely:

  • Allocate funds towards national marketing for WS 
  • Ramp up promotional activity for WS
  • Review WS's current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Tyson spent around $4.3m on national TV ads YTD, the same amount it spent in this channel during the same time period of 2022.
  • 2021-2022 spend: Full-year spend equaled $18.2m in 2021 and $18.8m in 2022. 
  • YTD ad programming: It placed ads during programming such as The Tonight Show Starring Jimmy Fallon, Law & Order: Special Victims Unit, Chicago Fire, Two and a Half Men, and Friends.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Tyson spent approximately $4.9m on digital display ads YTD, more than double the $2.2m spent in this channel during the same time period of 2022. 
  • YTD data: 589.4m impressions via Facebook (45%), Instagram (28%), YouTube (25%), desktop display (2%), and mobile display (1%).  
  • 2021-2022 spend: Full-year spend increased by 9% from $26.7m in 2021 to $29.2m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, amazon.com, and twitch.tv. It placed 1% of these ads indirectly through The Trade Desk and Amazon DSP onto sites such as aol.com, amazon.com, realtor.com, tumblr.com, and espn.com. 

Additional channel insights  

  • Vivvix: Tyson also invests in OOH, print, radio, and local broadcast.

**No national spend data is available for WS. All of the above spend information refers to Tyson.**

Agency analysis:

  • Opportunity: Reach out to see if you can pick up some of WS's business now that it is under new ownership. 
  • Current roster (WS): 
  • Current roster (Tyson):

Insight Sources: Broadcast insights estimated by Vivvix.