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PETERMAYER | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (504) 581-7195
Primary Address
318 Camp Street
New Orleans ,
LA
70130
USA
PETERMAYER Contacts
Contacts (5/24)
Name | Title | State | ||||||||||||
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Michelle E. | Chief Executive Officer & Chief Strategy Officer | LA | ||||||||||||
Sample of Related Brands
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Alexis V. | Director, Production | LA | ||||||||||||
Richard L. | Senior Director, Creative | LA | ||||||||||||
Lori A. | Associate Creative Director & Copywriter | LA | ||||||||||||
Margot B. | Senior Art Director | LA |
WinmoEdge
Momvertising Opps: Tyson Foods acquires Williams Sausage (Score 70)
Sales lead: This acquisition could lead to higher ad spending & agency shifts.
- Williams Sausage (WS).
- WS offers fully cooked sausage, bacon, and sandwiches to both retail & food service customers.
- We told you about Tyson hiring Melanie Boulden as its first-ever EVP & CGO in December.
Tyson's target demographic: Gen-X & millennial women (moms)
The company will likely:
- Allocate funds towards national marketing for WS
- Ramp up promotional activity for WS
- Review WS's current agency roster
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Tyson spent around $4.3m on national TV ads YTD, the same amount it spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend equaled $18.2m in 2021 and $18.8m in 2022.
- YTD ad programming: It placed ads during programming such as The Tonight Show Starring Jimmy Fallon, Law & Order: Special Victims Unit, Chicago Fire, Two and a Half Men, and Friends.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Tyson spent approximately $4.9m on digital display ads YTD, more than double the $2.2m spent in this channel during the same time period of 2022.
- YTD data: 589.4m impressions via Facebook (45%), Instagram (28%), YouTube (25%), desktop display (2%), and mobile display (1%).
- 2021-2022 spend: Full-year spend increased by 9% from $26.7m in 2021 to $29.2m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, amazon.com, and twitch.tv. It placed 1% of these ads indirectly through The Trade Desk and Amazon DSP onto sites such as aol.com, amazon.com, realtor.com, tumblr.com, and espn.com.
Additional channel insights
- Vivvix: Tyson also invests in OOH, print, radio, and local broadcast.
**No national spend data is available for WS. All of the above spend information refers to Tyson.**
Agency analysis:
- Opportunity: Reach out to see if you can pick up some of WS's business now that it is under new ownership.
- Current roster (WS):
- PETERMAYER: creative AOR
- Current roster (Tyson):
- Mindshare: media AOR
- IN Connected Marketing: creative AOR
- GSD&M: creative AOR
Insight Sources: Broadcast insights estimated by Vivvix.