PriceWeber Marketing Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (502) 499-9220
PriceWeber Marketing Communications, Inc. Contacts
|Richard J.||Vice President & Chief Creative Officer||KY|
Sample of Related Brands
|Fred D.||President & Chief Executive Officer||KY|
|Mike N.||Chief Marketing Officer||KY|
|John C.||Director, Business Development||KY|
|Susan H.||Director, Human Resources||KY|
Male Millennial Opps: Slane Whiskey's digital spend skyrockets
Slane Whiskey's spend has skyrocketed; sellers should reach out to determine details regarding its current strategy.
The brand also recently sponsored the Puca Halloween Festival and may seek similar partnerships in the future.
So far this year, Pathmatics reports Slane has spent roughly $783.7k on digital ads, already more than 3x the roughly $224.9k it spent in all of 2020. In 2020, the brand's estimated full-year spend jumped around 3x to $224.9k from that of $74.4k in 2019. Slane has earned ~70.5m digital impressions YTD via Facebook (39%), YouTube (33%) and Instagram (28%) ads.
Additionally, per Brown-Forman (BF) has also aired 61 podcast ads YTD.
This brand usually targets men, and its sharp digital spend increase and reliance on paid social and YouTube suggest that it's especially targeting Gen-Z men. Thus, it may expand in the future into additional digital channels such as OTT and/or podcast. According to Kantar data, BF as a whole also invests in OOH, radio and local broadcast. Sellers able to offer relevant
Agency & martech readers - You may have a chance of securing project-based work here, particularly if it's also brand-specific work for Slane, though I don't see major signs of agency reviews anytime soon. Winmo states BF currently works with creative and social AOR PriceWeber