Callahan | Agency Profile, Contacts, AOR, Client Relationships
Service: branding capabilities through market research
- Main Telephone
- (785) 838-4774
Callahan Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sarah E. | Chief Financial Officer | KS | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Jan-Eric A. | Chief Strategy Officer & Vice President | KS | ||||||||||||
| Chris M. | President & Chief Executive Officer | KS | ||||||||||||
| Mark T. | Director, Account Management | KS | ||||||||||||
| Shelly D. | Group Account Director & Director, Operations | KS | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Cicis taps The Loomis Agency for creative assistance (Score 50)
year.
According to Pathmatics, Cicis earned 624.9m impressions YTD through Instagram ads (68%), Facebook ads (32%) and desktop video ads (1%). It placed the majority (99%) of these ads site direct onto instagram.com and facebook.com. It placed the remainder (1%) indirectly through The Trade Desk onto sites such as yahoo.com, chegg.com, news.yahoo.com, msn.com and pch.com. It spent around $5.5m on digital display ads YTD, a significant jump from $1.9m spent in this channel during the same time period of 2020. Full-year spend fell from $5m in 2019 to $2.4m in 2020.
Per iSpot, Cicis spent around $107.6k on national TV ads YTD after not investing in this channel in 2020. Full-year spend equaled $12.5m in 2019. This year, it placed ads during programming such as "The Bold and the Beautiful," "The Young and the Restless," "The Talk," "The Price Is Right" and "CBS Weekend News."
Sellers-- Cicis targets a wide range of consumers through digital display and national TV ads. The chain placed a high percentage of digital ads directly onto Instagram, which is very popular among Gen-Zer and millennials. Meanwhile, its national TV ads skew towards a Gen-X audience. Cicis also invests in OOH and local broadcast TV ads, per Kantar. Sellers should reach out to offer relevant ad space.
Agency & martech readers-- Cicis has also works with All Points on PR. Agency changes commonly follow one another, so start contacting this chain to see if you can pick up any of its business.