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Young & Laramore | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (317) 264-8000
Main Fax (317) 264-8002
Primary Address
407 North Fulton Street
Indianapolis, IN 46202

Young & Laramore Contacts

Contacts (5/33)
Name Title State
Tom D. President & Chief Strategy Officer IN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (317) 264-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 407 North Fulton Street
Indianapolis, IN

Paul K. Principal & Chief Executive Officer IN
Charlie H. Creative Director & Principal IN
Terri R. President, EchoPoint Media IN
Brad S. Chief Financial Officer IN

Client Relationships

Brand Service From To Media Spend
******** ******** ******* & *** ************ Creative, Media Buying, Media Planning, Social 2017 present *
**** ***** ********** Media Buying, Media Planning unknown present *
***** AOR - creative 2003 present ******
*** ******** Creative, Experiential, Social 2017 present *****
********** ******** AOR - creative 2001 present *

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Campaign Imminent: Cat Work Footwear taps new creative agency


Young & Laramore as creative AOR. The Indianapolis-based agency is tasked with all digital and social efforts and retail displays, as well as standard creative. 

The shop's first work for the brand will reportedly debut this fall. The campaign will run across print, outdoor and experiential channels, aiming to engage (you guessed it) millennials. As a long associated working shoe brand, Cat is looking to disrupt the category with a new approach to target the younger crowd.

In the past, Pathmatics reports that the brand has not been a very big digital display spender, but it's likely that will change with the upcoming campaign. Also, look for social influencer and sponsorship revenue here, as these are increasingly popular marketing strategies for engaging younger consumers. Therefore, sellers should begin reaching out now to secure revenue ahead of the fall launch. Focus pitches on fun and exciting millennial-focused engagement strategies. 

Note that Chicago-based 3rd Coast PR is handling the brands public relations efforts, after winning the account in August. 

Additional Insight

Incumbent: It looks like Chicago-based global creative previously. However, we are unsure if the new appointment means that the shop is off the account or not. We will let you know as we hear more. 

Digital Breakdown: According to Pathmatics, since 2012, Cat has spent $77,300 on digital display ads, the majority of which have been placed through ad network channel Google AdX + AdSense. Top ad destinations include, and (Crave Online).

Cat Work Footwear
9341 Courtland Drive
Rockford, MI 49351
(616) 866-5500

Dani Zizak
Vice President, Global Marketing
(616) 866-5500

Lindsey Lindemulder
​Marketing Manager
(616) 866-5500