Young & Laramore | Agency Profile, Contacts, AOR, Client Relationships
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Young & Laramore Contacts
|Charlie H.||Principal & Writer||IN|
Sample of Related Brands
|Paul K.||Chief Executive Officer||IN|
|Tom D.||President & Chief Strategy Officer||IN|
|Brad S.||Chief Financial Officer||IN|
|Brad B.||Vice President, Marketing & New Business Inquiries||IN|
|******** ******** ******* & *** ************||Creative, Media Buying, Media Planning, Social||2017||present||*|
|*****||AOR - creative||2003||present||*******|
|********** ********||AOR - creative||2001||present||*|
|*****||AOR - creative||unknown||present||*|
B2B, Gen-Z, Millennial Opps: Gannett taps CMO after merger (Score 70)
Publication Gannett appointed Mayur Gupta as CMO, effective September. When Gupta joined the company as a board member in 2019, he brought experience as CMO at Freshly and growth and marketing VP at Spotify. It's reportedly too early to identify specific new strategies, but Gupta did say the company should continue embracing risk-taking. He praised its investments in new avenues such as gaming, e-learning and "local, authentic and trusted journalism."
This hire closely follows Gannett's 2019 merger with GateHouse Media; this made Gannett the largest US newspaper chain. Gupta will have to help the company continue reacting to the global pandemic, which has caused the news industry to experience financial tumult and a loss of print revenue as advertisers shift toward online media.
Additionally, Gannett hired B2B marketing SVP Laura Taylor in July, signaling it's trying harder to reach businesses.
According to Adbeat, the only time within the past two years that Gannett invested in digital display was in December 2019-January 2020, when approximately $38 went toward programmatic ads placed via Other networks onto goerie.com ($23), metrowestdailynews.com and theledger.com. Of course, the company's spend will likely rise under its new marketing leader.
Gannett also commits to supporting local commerce and enabling businesses to thrive and connect with customers, so localized ad dollars may be available as well. For now, the production seems particularly focused on reaching businesses and consumers interested in the news, gaming and online education. Its forays into gaming and e-learning, along with its usage of digital display, signals it's especially focused on Gen-Z and millennial consumers; to reach them, it may also allocate budget toward paid social and/or OTT. Kantar data reports Gannett additionally utilizes OOH, print and local broadcast.
Agency & martech readers - An agency review could easily result in an agency review; reach out soon to remain top-of-mind. Winmo states Young & Laramore is Gannett's creative AOR.