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Young & Laramore | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(317) 264-8000
Primary Address
407 Fulton Street
Indianapolis, IN 46202
USA

Young & Laramore Contacts

Contacts (5/40)
Name Title State
Tom D. President & Chief Strategy Officer IN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (317) 264-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 407 Fulton Street

Indianapolis, IN
46202
USA

Brad S. Chief Financial Officer IN
Bryan J. Principal & Group Creative Director IN
Charlie H. Principal & Writer IN
Trevor W. Principal & Group Creative Director IN

Client Relationships


Brand Service From To Media Spend
******** ******** ******* & *** ************ Creative, Media Buying, Media Planning, Social 2017 present *
******** ******** ******* & *** ************ Creative, Digital, Media Buying, Media Planning, Social 2017 present *
**** ***** ********** Media Buying, Media Planning unknown present *
***** AOR - creative 2003 present *******
********** ******** AOR - creative 2001 present *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: Cat Footwear names president amid digital display ad spend increase (Score 34)


Wolverine World Wide (WW) in 2010.

CF's Caterpillar Foundation donated $10 million to global COVID-19 relief efforts, and the brand donated pairs of its Sprint safety shoes to delivery workers, along with those who work in warehouses, logistics, food service and critical construction. CF also teamed up with industrial athletes to surprise their own delivery drivers with care packages. Finally, the brand supported small makers and DIYers by sponsoring the Big Build Off YouTube series, providing each participant with boots and the supplies to build a dining room table.

Adbeat estimates out of the $1.1m spent on digital display ads since May 2018, 100% was spent after May 2019. It placed 89% of these ads programmatically through Google Display Network onto sites such as littlethings.com, someecards.com, reddit.com, inspiremore.com and citylab.com. It placed 11% of these ads site direct onto sites such as activebeat.co, pagesix.com, basketball-reference.com, nba.com and blacksportsonline.com. 

According to Kantar data, CF also utilizes OOH, but we expect its OOH investments to remain relatively low until consumers start driving more often again. The increase in digital display leads us to believe its target demographic consists of Gen-Z and millennials; since this audience is currently consuming more media than ever due to being stuck at home because of the global pandemic, you should also offer podcast, paid social and/or OTT ad space. Many of the brand's products target consumers in the farming, botany and archeology industries. It holds planning conversations in Q1 and buying conversations in Q4.

Agency & martech readers - This new DM is likely to review agency relationships, so reach out for work. Your competition will include Young & Laramore, which picked up creative, social and experiential work in 2017.