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Account in Jeopardy Update: IndyCar taps marketing VP, communications consultant amid digital shift (Score 76)

tapped SJ Luedtke as marketing VP, effective February. Her duties include "advancing IndyCar's brand across all channels, managing event & experiential assets, accelerating fan growth & engagement and working with media partners to drive consumption and ratings." She most recently served as brand director at Nike.

**We have been unable to confirm Luedtke's email at this time. We'll update this article and Winmo when we learn more.**

The motorsport series also selected Mike Zizzo at its communications consultant, effective February. He brings experience from positions like communications VP at Texas Motor Speedway and senior communications manager at NASCAR.

These appointments follow a number of Indianapolis Motor Speedway's media.

Remember that IndyCar has been see the MLB), so it has competition from entities like the MLB, NBA, NFL, etc.

It primarily uses experiential, digital, social and sponsorships, and I doubt that will change any time soon. In addition to its NTT deal, it extended its released streaming service IndyCar Pass.

Adbeat reports digital display over the last 12 months totaled $376.1k and was placed primarily via Google (90%) onto sites like blacksportsonline.com, usatoday.com, cavsnation.com, sportschatplace.com and fbschedules.com. This marks a decrease as ads over the last 24 months totaled $1.1M and were placed primarily via Google (91%) onto sites like usatoday.com, blacksportsonline.com, mmajunkie.com, thebiglead.com and imleagues.com.

Sellers -- with digital and social on the rise to appeal to younger consumers, those with high reach among millennials and Gen-Z (male skew) should reach out. Spend spikes in preparation of the IndyCar series, which typically runs from March to September. (View the schedule for the 2019 season here).