Caldwell VanRiper | Agency Profile, Contacts, AOR, Client Relationships

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Gen-Z Media Opps: University of Indianapolis launches campaign to reach new students

The Caldwell VanRiper. Sellers able to get UI in front of as many prospective students as possible should get in touch.

The campaign also included a fundraising initiative that has, so far, raised more than $103m to support the University's students, faculty, community programs and future in general.

So far this year, Pathmatics reports UI has spent roughly $23.5k on digital ads, only around a fifth of the roughly $121.2k it had spent by this point last year. In 2020, the University's estimated full-year spend jumped around 4x to $123.9k from that of $29.9k in 2019. UI has earned ~6.9m digital impressions YTD via desktop display (99%) and mobile display (1%) ads placed onto site destinations such as yahoo.com (37%), dailymail.co.uk, merriam-webster.com, aol.com and wowhead.com.

Hopefully, spend will pick back up to support this new campaign. It may, however, advertise primarily locally in and around IN. Since UI is targeting prospective students, I expect sellers able to offer high-ROI strategies among older teenagers and Gen-Z will have an advantage securing ad dollars.

Agency & martech readers - This campaign launch shows that UI is working with an agency, meaning you could have a shot at project-based work down the road.