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Blue Chip Marketing & Communications | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(847) 418-8000
Primary Address
650 Dundee Road
Suite 250
Northbrook, IL 60062
USA

Blue Chip Marketing & Communications Contacts

Contacts (5/34)
Name Title State
Lowell C. Chief Operating Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (847) 418-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 650 Dundee Road
Suite 250
Northbrook, IL
60062
USA
Stanton K. Chairman & Chief Executive Officer IL
Dan E. Chief Marketing Officer & Partner IL
Sarah V. Chief Growth Officer IL
Ken S. Partner & Executive Vice President & Chief Commercial Officer - Continuum Clinical IL

Client Relationships

Current Past

Brand Service From To Media Spend
****** Creative, Digital, Experiential, Media Buying, Media Planning, Multicultural, Public Relations, Prog *
******* Creative *
*** '* ****** Experiential *
****** & ****, ***. Creative *
**** ***** Creative, Public Relations, Digital, Social *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Wells Enterprises appoints marketing leader (Score 68)


Sales lead: This hire may lead to spend & agency roster shifts. 

  • Wells Enterprises (WE) selected Isabella Chia as marketing VP, effective May 2023.
  • Chia joins from Field + Farmer, where she served as EVP & managing director. 
  • We told you about WE being acquired by Ferrero in January.

Target demographic: Primary shoppers/moms (Gen-X & millennial women)

The company will likely:

  • Review the current agency roster
  • Make additional leadership changes (recent acquisition)
  • Shift ad dollars around

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Blue Bunny has not aired a national TV ad so far this year. 
  • 2021-2022 spend: Full-year spend declined by 15% from $12.2m in 2021 to $10.4m in 2022. 
  • 2022 Ad programming: It placed ads during programming such as Friends, NCIS, Guy's Grocery Games, Diners, Drive-Ins, and Dives, and Family Feud. 

**Blue Bunny is WE's only brand that typically airs national TV ads.** 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: WE spent approximately $8.7m on digital display ads YTD, a 41% decrease from $14.8m spent in this channel during the same time period of 2022. 
  • YTD data: 948m impressions via Facebook (53%), YouTube (37%), and Instagram (10%). 
  • 2021-2022 spend: Full-year spend increased by 22% from $23m in 2021 to $28.1m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, and instagram.com. 

**The above digital spend information includes all of WE's brands.**

Additional channel insights  

  • Vivvix: WE also utilizes OOH, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.