Blue Chip Marketing & Communications | Agency Profile, Contacts, AOR, Client Relationships
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- (847) 418-8000
Blue Chip Marketing & Communications Contacts
|Sarah V.||Chief Growth Officer & Partner - Blue Chip & President - Bloomaze||IL|
Sample of Related Brands
|Ken S.||Partner & Executive Vice President & Chief Commercial Officer - Continuum Clinical||IL|
|Jamie O.||President & Partner||IL|
|Joel W.||Executive Creative Director & Partner||IL|
|Lowell C.||Chief Operating Officer||IL|
Male Millennial Opps: Molson Coors to stop developing CBD-infused beverages
- The company made its first foray into this space in 2018 by kicking off Truss Beverages in Canada.
- This initiative resulted in Truss CBC USA, which launched via the beverage brand Verywell (which must not have done... Verywell...) in 2020 in Colorado.
- Companies like MC are having to adjust since cannabis is being legalized so slowly.
- Because of the FDA's lack of regulations for CBD-infused beverages and food, many large retailers still don't sell even CBD products.
- In H1 2022, the top CBD-infused beverage brands included Recess, Kill Cliff, and Daytrip.
- The company will likely:
- Start focusing once again more on its beer and hard seltzer brands
- Return to heavier ad spend
- Target demographic:
- Millennial men
Additional spending insights:
- Broadcast insights (TV ad creative spend): View recent national TV spend for top brands brand.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, MC spent approximately $146.5m on digital ads.
- YTD data: The alcohol giant has earned around 16.5b digital impressions YTD via Facebook (49%), Instagram (27%), desktop video (21%), Twitter (1%), and desktop display (1%) ads.
- MC has placed most of this year's deskop display ad site direct onto YouTube (93%) and Twitch (4%).
- Last year: In 2021, the company spent roughly $204.2m on this channel, 50% more than the roughly $136.4m spent in 2020.
- Additional channel insights
- The company utilizes OOH, print (newspapers), radio, and local broadcast.
- It sponsors podcasts such as NBC Nightly News with Lester Holt, Conan O'Brien Needs a Friend, The Dan Le Batard Show with Stugotz, Armstrong & Getty, and The Herd with Colin Cowherd.
- MC works with various influencers as well.
Additional agency insights:
- Opportunity: Get in touch soon to see if MC needs additional brand-specific assistance.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Podchaser.