Back to All Agencies

Blue Chip Marketing & Communications | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(847) 418-8000
Primary Address
650 Dundee Road
Suite 250
Northbrook, IL 60062
USA

Blue Chip Marketing & Communications Contacts

Contacts (5/34)
Name Title State
Lowell C. Chief Operating Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (847) 418-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 650 Dundee Road
Suite 250
Northbrook, IL
60062
USA
Stanton K. Chairman & Chief Executive Officer IL
Dan E. Chief Marketing Officer & Partner IL
Sarah V. Chief Growth Officer IL
Ken S. Partner & Executive Vice President & Chief Commercial Officer - Continuum Clinical IL

Client Relationships

Current Past

Brand Service From To Media Spend
****** Creative, Digital, Experiential, Media Buying, Media Planning, Multicultural, Public Relations, Prog *
******* Creative *
*** '* ****** Experiential *
****** & ****, ***. Creative *
**** ***** Creative, Public Relations, Digital, Social *

See Winmo sales intelligence in action

WinmoEdge

White Castle launches co-branded beer (Score 20)


Sales lead: Reach out to offer ad space & inquire about agency opportunities.

  • White Castle (WC) partnered with Evil Genus Beer Company to launch a beer called Main Character Energy. 
  • WC, which already has a frozen food line, is working on expanding its retail presence.
  • WC and Evil Genius launched a beer called It Hits Different last year. 

WC's target demographic: Gen-Zers & millennials with a male skew

The company will likely:

  • Continue ramping up ad spend
  • Keep experimenting with new products
  • Review its agency roster (current partners are past average tenure)

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: WC spent about $451.9k on digital display ads YTD, a 73% increase from $260.6k spent in this channel during the same time period of 2022. 
  • YTD data: 63.5m impressions via Facebook (52%), Instagram (35%), Twitter (9%), and YouTube (3%).  
  • 2021-2022 spend: Full-year spend jumped from $1.4m in 2021 to $2.9m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, and youtube.com. 

Additional channel insights  

  • Vivvix: WC also invests in OOH, print, and local broadcast. 
  • Top podcasts sponsored: Stuff You Should Know, Conan O'Brien Needs A Friend, CBC News: World Report, Stuff They Don't Want You To Know, and Fresh Air. 

Agency analysis:

Insight Sources: Digital spend insights estimated by Podchaser.