All Points Public Relations | Agency Profile, Contacts, AOR, Client Relationships
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All Points Public Relations Contacts
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|Lauren I.||Chief Operating Officer & Executive Vice President||IL|
|Spencer A.||Senior Creative & Digital Account Lead||IL|
|Marin M.||Creative & Digital Account Lead||IL|
|Jessica T.||Senior Account Lead||IL|
Millennial, Gen-Z Media Opps: Pancheros Mexican Grill launches campaign to support expansion (Score 78)
Update: Under newly-hired marketing VP Ryan Murrin and media AOR reportedly running through TV, video, social, audio and digital.
**Because Murrin works remotely, the contact will not appear in the Winmo database. We believe his email is email@example.com, but have not received definitive confirmation at the time of publication**
The campaign will run through the end of 2019, so there should still be plenty of revenue left to secure, sellers. Afterwards, focus on year round revenue since Pancheros doesn't have a top spending period. It primarily targets millennials and Gen-Z near its locations.
Pancheros relies heavily on local marketing since it does not yet have national reach and needs to promote its ongoing expansion (more below). I expect social media to become a bigger market of its budget, however, since it hired Alexis Puebla as social media manager in February.
Since we reported last, 12-month digital display has decreased from $5.4k to $3.5k and 24-month digital display has decreased from $12.2k to $12.1k. Top purchase channels and sites have remained unchanged (per Adbeat). Please read more about the restaurant's recent spend and spending plans below.
Agency & martech readers -- make sure to keep reaching out for potential creative and/or PR work. In addition to Planet Propaganda, you'll find competition from PR AOR since 2017, All Points. Continue to focus pitches on Murrin's areas of expertise - social & digital, marketing & brand strategy, CRM, sports sponsorships, direct response, direct mail and experiential.
The following was originally published February 5.
focuses on "using advertising technology, marketing services and advanced analytics... based on customer interaction." There was no incumbent.
We don't know when a new campaign will drop, but sellers should start to get familiar with the new point of contact. Pancheros does not have a top spending period. It primarily targets millennials and Gen-Z via local marketing near its locations.
Remember we may see spend increases in the near future since Pancheros has been undergoing location in McKinney, Texas is set to open early 2019.
Adbeat reports digital display over the last 12 months totaled $5.4k and was placed primarily via Google (85%) onto sites like landandfarm.com, uproxx.com, nj.com, menupix.com and bestbuy.com. This marks a decrease as ads over the last 24 months totaled $12.2k and were placed primarily via Google (86%) onto sites like landandfarm.com, yellowpages.com, bettycrocker.com, tasteofhome.com and seriouseats.com.
Agency & martech readers -- since reviews tend to follow one another, I would encourage those of you with restaurant experience to continue to reach out for creative and/or PR work. Competition will include Planet Propaganda, longtime creative AOR. Continue to focus pitches on Murrin's areas of expertise - social & digital, marketing & brand strategy, CRM, sports sponsorships, direct response, direct mail and experiential.