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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media services

Main Telephone
(312) 846-8400
Primary Address
35 West Wacker
16th Floor
Chicago, IL 60601
USA

Zenith Media Contacts

Contacts (5/15)
Name Title State
Ben H. President - Publicis Alchemy IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 846-8400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker
16th Floor
Chicago, IL
60601
USA

Robert S. Associate Director IL
John B. Media Director, ESPN IL
Lana W. Associate Director IL
David K. Media Supervisor IL

Client Relationships


Brand Service From To Media Spend
****** Media Buying, Media Planning *
*** ***** & ******* Media Buying, Media Planning *
****** Media Buying, Media Planning *
********* ***** *******, ***. Media Buying, Media Planning *
********* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Swarovski taps media AOR, significantly increases digital spend (Score 66)


Sales Lead: 

  • Effective January 2023, Zenith took over from incumbent Havas Media.
  • The agency will handle duties such as media strategy, planning, buying, and performance media.
  • It will reportedly focus on “driving synergies across brand and performance while elevating the consumer experience to accelerate business growth for Swarovski.”
  • The company will likely:
    • Launch a new campaign
    • Keep increasing digital spend
    • Seek additional new agency partners
  • Target demographic
    • ​​​​​​​Female Gen-Z and millennials

​​​​​​​​​​​​​​​​​​​​​Recent leadership shifts:

  • This announcement closely follows the recent hires of NA media and digital head Sandra Cicio (April) and marketing and communications VP Elliot Greenfield (August).

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, Swarovski has allocated roughly $443.6k toward national TV commercials.
    • Last year: The company allocated around $10.5m toward this channel last year after not having utilized it in 2020.
    • 2022 ad programming: Swarovski's 2022 commercials have targeted Gen-X watching shows such as Good Morning America, Miley's New Year's Eve Party Hosted by Miley Cyrus and Pete Davidson, Wheel of Fortune, Friends, and Grey's Anatomy.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has spent approximately $12.6m on digital ads YTD, 43% more than the approximately $8.8m spent in 2021.
    • YTD data: So far this year, Swarovski has earned ~1.5b digital impressions via Instagram (37%), desktop video (31%), Facebook (22%), desktop display (8%), and mobile display (3%) ads.
    • Last year: In 2021, the company's estimated full-year spend of $8.8m reached almost 5x that of $1.8m in 2020.
  • Additional channel insights  
    • The company utilizes OOH, print (magazines), and local broadcast.
    • It works with various influencers such as Katy Perry, Rihanna, Justin Timberlake, and Taylor Swift.

Additional agency insights:

Insight Sources: Broadcast insights estimated by StatSocial.