Zapwater Communications | Agency Profile, Contacts, AOR, Client Relationships
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Campaign Imminent: Veggie Grill expands relationship with Zapwater
Restaurant chain locations, VG is currently the largest plant-based chain in the nation.
The restaurant still tends to cater to active-lifestyle millennial women and mostly focuses on social media engagement, as far as marketing is concerned. Read more about Edge's take on Veggie Grill below.
Below was originally published on 5/24:
after the new locations have been opened, but Zapwater will be responsible for media relations, influencer relations, events and partnerships.
Chicago area sellers - reach out for revenue for the store openings, particularly if you can provide high ROI assistance in the marketing channels mentioned previously. The key market for Veggie Grill, formerly #273 on the Vulnerable Account Index, is urban, healthy living folks, especially active millennial women.
Note that the Chicago locations are the first time Veggie Grill is expanding beyond the West Coast, so those expansion plans they were talking about earlier this year are going through. That means the grill is growing and more marketing revenue could be coming in the future. They currently don't spend much on paid media, but they do do some local marketing.