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Weber Shandwick | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(312) 988-2400
Primary Address
875 North Michigan Avenue
Suite 2400
Chicago, IL 60611
USA

Weber Shandwick Contacts

Contacts (5/20)
Name Title State
Sheila M. President, Central Region IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 988-2400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 875 North Michigan Avenue
Suite 2400
Chicago, IL
60611
USA

Susan H. President IL
Molly R. Chief People Officer, North America IL
Jim P. Chief Creative Officer, Central Region IL
Jeff I. Executive Creative Director IL

Client Relationships


Brand Service From To Media Spend
******** ***** ******* Creative *
****** ******** Public Relations *
**** ***** Public Relations *
****'* Public Relations *
*****-** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Pedigree allows metaverse users to adopt dogs with new initiative


Media Sales Lead

Key Lead Takeaways: Pedigree will likely look for other metaverse and experiential opportunities; get in touch soon to offer relevant space.

Target Demographics:

  • Millennials
  • Pedigree launches both English and Spanish national TV commercials.

Key Spend Notes

  • Spend shift summary: National TV spend dropped for a while but remained flat last year. Digital spend, on the other hand, ramped back up last year.
  • Top spending period: Q1
  • Planning period: Q1
  • Buying period: Q4

National Broadcast Analysis & Spend Breakdown:

*Note that iSpot categorizes Pedigree under Food & Beverage: Pets*

  • 2022 FY Spend: $16.1m
  • 2021 FY Spend: $16.1m
  • 2020 FY Spend: $21.8m
  • 2019 FY Spend: $29.2m

Ad Flight Breakdown (by spend): Pedigree aired five spots last year: "Rescued," "Therapy," "Messy Baby," "Bandit's First Owner," and "Tratamiento."

Top Daypart (by impressions): Primetime (882.6m), Day Time (665.7m), Early Fringe (503.5m), and Weekend Afternoon (428.2m)

Top Networks (by spend): TNT, Paramount Network, Animal Planet, Universo, and TV LAND

Top Shows (by spend): NBA Basketball, NFL Football, Two and a Half Men, Mom, and SportsCenter

Top Industry/Vertical Spenders (by spend): Blue Buffalo (19.1%), The Farmer's Dog (15.4m), Freshpet (13.6m), Pedigree (6%), and Iams (5.1%)


Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes Pedigree under Pets*

  • 2022 FY Spend: $6.3m
  • 2021 FY Spend: $4.2m
  • 2020 FY Spend: $6.9m
  • 2019 FY Spend: $741.6k

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $3.7m
  • Q2 2022 Spend: $1.5m
  • Q3 2022 Spend: $916.4k
  • Q4 2022 Spend: $229.7k

2022 Impressions: 871.6m

Top Ad Types: Facebook (29%), Instagram (29%), and Twitter (20%)

Top Purchase Channels: Direct (99%)

Top Publishers: Facebook (29%), Instagram (29%), and Twitter (20%)

Top Industry/Vertical Spenders: PetSmart, Purina PetCare (Nestle), Petco, Chewy, Inc., and Bark & Co

Top Creative by Spend; see below: (note that not all creatives debuted in 2022).


Other Media Spend Analysis & Breakdown:

Vivvix: Print, local broadcast, Google Ads, and online video (Youtube Android and Youtube.com)


Current Agency Roster

  • BBDO NY: Creative agency partner
  • Weber Shandwick: PR agency partner
  • MediaCom: Media AOR
  • View parent company here.

Insight Sources: Broadcast insights estimated by .