Weber Shandwick | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, full service
- Main Telephone
- (312) 988-2400
Weber Shandwick Contacts
Name | Title | State | ||||||||||||
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Sheila M. | President, Central Region | IL | ||||||||||||
Sample of Related Brands
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Susan H. | President | IL | ||||||||||||
Molly R. | Chief People Officer, North America | IL | ||||||||||||
Jim P. | Chief Creative Officer, Central Region | IL | ||||||||||||
Jeff I. | Executive Creative Director | IL |
WinmoEdge
Media Edge: Pedigree allows metaverse users to adopt dogs with new initiative
Key Lead Takeaways: Pedigree will likely look for other metaverse and experiential opportunities; get in touch soon to offer relevant space.
Target Demographics:
- Millennials
- Pedigree launches both English and Spanish national TV commercials.
Key Spend Notes:
- Spend shift summary: National TV spend dropped for a while but remained flat last year. Digital spend, on the other hand, ramped back up last year.
- Top spending period: Q1
- Planning period: Q1
- Buying period: Q4
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes Pedigree under Food & Beverage: Pets*
- 2022 FY Spend: $16.1m
- 2021 FY Spend: $16.1m
- 2020 FY Spend: $21.8m
- 2019 FY Spend: $29.2m
Ad Flight Breakdown (by spend): Pedigree aired five spots last year: "Rescued," "Therapy," "Messy Baby," "Bandit's First Owner," and "Tratamiento."
Top Daypart (by impressions): Primetime (882.6m), Day Time (665.7m), Early Fringe (503.5m), and Weekend Afternoon (428.2m)
Top Networks (by spend): TNT, Paramount Network, Animal Planet, Universo, and TV LAND
Top Shows (by spend): NBA Basketball, NFL Football, Two and a Half Men, Mom, and SportsCenter
Top Industry/Vertical Spenders (by spend): Blue Buffalo (19.1%), The Farmer's Dog (15.4m), Freshpet (13.6m), Pedigree (6%), and Iams (5.1%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Pedigree under Pets*
- 2022 FY Spend: $6.3m
- 2021 FY Spend: $4.2m
- 2020 FY Spend: $6.9m
- 2019 FY Spend: $741.6k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $3.7m
- Q2 2022 Spend: $1.5m
- Q3 2022 Spend: $916.4k
- Q4 2022 Spend: $229.7k
2022 Impressions: 871.6m
Top Ad Types: Facebook (29%), Instagram (29%), and Twitter (20%)
Top Purchase Channels: Direct (99%)
Top Publishers: Facebook (29%), Instagram (29%), and Twitter (20%)
Top Industry/Vertical Spenders: PetSmart, Purina PetCare (Nestle), Petco, Chewy, Inc., and Bark & Co
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Vivvix: Print, local broadcast, Google Ads, and online video (Youtube Android and Youtube.com)
Current Agency Roster:
- BBDO NY: Creative agency partner
- Weber Shandwick: PR agency partner
- MediaCom: Media AOR
- View parent company here.
Insight Sources: Broadcast insights estimated by .