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Weber Shandwick | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(312) 988-2400
Primary Address
875 North Michigan Avenue
Suite 2400
Chicago, IL 60611
USA

Weber Shandwick Contacts

Contacts (5/21)
Name Title State
Susan H. Chief Collaboration Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 988-2400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 875 North Michigan Avenue
Suite 2400
Chicago, IL
60611
USA

Jerry G. Executive Vice President, Consumer IL
Jeff I. Senior Vice President & Creative Director IL
Madeleine S. Vice President, Health Care IL
Molly R. Executive Vice President, Human Resources IL

Client Relationships


Brand Service From To Media Spend
***-**** Public Relations 2019 present *
******** ***** ******* Creative 2017 present *
***** ***** Public Relations 2019 present *
****** ******** Public Relations 2019 present *
**** ***** Public Relations 2019 present *****

See Winmo sales intelligence in action

WinmoEdge

Momvertising TV Opps: Kellogg names global CMO amid spend increases (Score 94)


Kellogg made a high-level internal promotion this January; Sergio Fuster, previously the global category strategy and global brands SVP, now serves as global CMO. And according to Kellogg's Q4 2019 earnings call, which was released last month, 2020 will be a year of "opportunistic investments against really interesting categories that [it's] competing in." We should see marketing spend increase as a result.

According to the call, Kellogg will increase investments for particular brands such as Impossible Foods, both fighting for the attention of BFY millennials and world-saving Gen Z. MorningStar pledged to become fully vegan by 2021, according to a press release.

Unlike other segments, the all-family brand business hasn't been able to get its head above water, according to the call; Mini-Wheats are struggling, but rather than advertising more, Kellogg focused on its production shifts in 2019. The company plans to return to advertising this segment in 2020. It also will continue advertising RX "to get that brand back to its momentum" after a recall in 2019. 

  Digital Display National TV
Brand March 2018 - 2019 March 2019 - 2020 Purchase Channel Top Ad Destinations FY 2018 FY 2019 Jan 1 - March 03, 2020 Top Shows
Kellogg's Special K $0 $7,800,000 YouTube ($7,800,000) youtube.com $39,578,445 $45,073,459 $10,579,869 Click
Kellogg's Frosted Mini Wheats $4,335 $465 YouTube ($446) youtube.com $21,589,549 $7,976,354 $3,125,280 Click
Cheez-It $1,300,000 $3,200,000 YouTube ($2,100,000) youtube.com $37,691,984 $44,695,411 $9,700,894 Click
Eggo Waffles $177,100 $83,600 Amazon Advertising ($34,000) imdb.com, ultimateclassicrock.com, livestrong.com, seriouseats.com & epicurious.com $24,705,190 $23,643,916 $4,335,629 Click
Kellogg's Raisin Bran x x x x $25,177,661 $26,957,621 $5,359,863 Click
Pop-Tarts $314,900 $118,100 YouTube ($118,100) youtube.com $43,703,406 $50,338,079 $16,770,322 Click
Rice Krispies $354,507 $293 Google Search Partners ($231) lovetoknow.com $7,322,531 $0 $0 Click
Morningstar Farms $37,302 $298 Direct Buy ($298) spanishdict.com $0 $10,332,574 $4,898,711 Click
RXBar $483,500 $80,100 YouTube ($289,600) youtube.com $8,195,677 $743,436 $5,052 Click
Pringles $1,323,000 $667,000 Direct Buy ($474,400) cc.com, tvland.com, mtv.com, vh1.com & cmt.com $21,071,815 $37,676,224 $10,019,261 Click
TOTAL $1,304,335 $11,000,465 x x $98,859,978 $97,745,224 $23,406,043 x


Sellers -- Offer TV space targeting Gen X moms, digital display space targeting children, millennials and Gen Z, print ad space (mostly magazines), radio and OOH space. The target demographic includes Spanish-speaking audiences. Global CMO Fuster should continue increasing spend this year. Kellogg tends to increase spend in Q1 and Q4 for many of its brands. It may choose to release another Super Bowl commercial next year for Pop-Tarts.

Agency Readers -- Under global CMO Fuster's leadership, agencies could face reviews. Current AORs include PR AOR Grey Group. Other agencies have worked with this company on a project basis, so maybe you can, too.