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Upshot | Agency Profile, Contacts, AOR, Client Relationships


Service: advertising

Main Telephone
(312) 943-0900
Primary Address
159 North Sangamon Street
Suite 200
Chicago, IL 60607
USA

Upshot Contacts

Contacts (5/16)
Name Title State
Rachael S. Group Account Director IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 943-0900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 159 North Sangamon Street
Suite 200
Chicago, IL
60607
USA
Whitney H. Senior Director IL
Brett E. Associate Director, Creative IL
Kat T. Creative Director IL
Steve S. Creative Director IL

Client Relationships

Current Past

Brand Service From To Media Spend
'** ***** Creative, Digital, Social *
*** **** *********, ***. Creative, Digital, Media Buying, Media Planning *
**** Creative, Digital, Social *
**********'* Creative, Digital *
**********'* ********** Creative, Digital *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-Z Opps: Kraft Singles updates packaging, logos (Score 61)


Sales lead: Get in touch to help this brand promote the rebrand. 

  • Kraft Singles (KS) rebranded with new packaging and logos.
  • The new packaging has a textured flap that will make it easier to open. 
  • KS also launched new ultra-thin and extra-thick slice options. 
  • The brand hopes this will help it reach Gen-Zers & millennials more effectively.
  • jones knowles ritchie helped KS with the project. 

Target demographic: Gen-Z & millennials

The brand will likely:

  • Continue increasing ad spend
  • Shift ad dollars around to target younger consumers
  • Seek new agency partners

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: KS spent around $4.7m on national TV ads YTD, a significant increase from $1.6m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend plummeted from $28.2m in 2021 to $6.5m in 2022. 
  • Ad programming: It placed ads during programming such as The First 48, Law & Order: Special Victims Unit, Vanderpump Rules, Below Deck Mediterranean, and NCIS. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: KS spent about $2.9m on digital display ads YTD, up from $1.3m spent in this channel during the same time period of 2022.
  • YTD data: 203.5m impressions via Instagram (42%), YouTube (21%), Facebook (19%), and desktop video (18%).
  • 2021-2022 spend: Full-year spend fell 28% from $5m in 2021 to $3.6m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, youtube.com, facebook.com, and twitch.tv. 

Additional channel insights  

  • Vivvix: KS holds media planning discussions in Q4, and it buys during Q3. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.