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Momvertising Digital Opps: Wholesome Sweeteners taps AOR amid digital spend increases (Score 52)

for increasing consumer awareness by executing creative campaigns. The first creative work is expected to come before the end of 2020. In other news, Wholesome hired marketing director Mitchell Kruesi in January 2020 from GoodBelly, where he served as senior brand manager. I expect this company to increase its advertising investment following this hire and the recent agency appointment. 

According to Adbeat, Wholesome spent around $28.3k on digital display ads since October 2018, almost completely during Q3 of 2020. It placed 87% of these ads programmatically through Google Display Network onto sites such as allrecipes.com, food.com, southernliving.com, foodnetwork.com and womansworld.com. It placed 13% of these as video ads through YouTube onto youtube.com. 

Sellers-- We will likely see more ad dollars from this company soon since it just tapped a creative agency. It has mainly invested in digital display ads, but it may branch out to national or local broadcast TV ads to increase its reach. Sellers should reach out to this company to see what type of ad space they may be able to provide. There is a campaign coming later this year, so be ready to secure those extra ad dollars. 

Agency & martech readers-- Agency hires commonly follow one another, so start reaching out to Wholesome in order to be top-of-mind. We believe you will face competition from digital and media AOR DiGennaro Communications on PR.