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The Trade Desk | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning, programmatic, DMP

Main Telephone
(312) 635-7600
Primary Address
227 West Monroe Street
Suite 3500
Chicago, IL 60606

The Trade Desk Contacts

Contacts (5/20)
Name Title State
Michael G. Director, Business Development IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 635-7600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 227 West Monroe Street
Suite 3500
Chicago, IL

Spencer H. Lead Associate Trading Director IL
Michael C. Director, Commercial Operations IL
Amanda G. Senior Director, Business Development IL
Jeremy G. Senior Director, Client Development IL

See Winmo sales intelligence in action


H2 Media Opps: US Cellular's TV, online video outlays up, programmatic moving in-house?

Pathmatics show that national TV and online video outlays have been up the past year, as well. 

National TV spending has doubled to $1.8 million the past year (see program targeting right), Though keep in mind that no national TV has run since the end of February, reports. Overall, Pathmatics shows that Cellular's display spending has plummeted since last July from $5.7 million for almost 1 billion impressions to $1.3 million for 195.5 million impressions. However, desktop video has risen to 46% of spending, or $623,300, about $150,000 higher than last year. 

This pattern makes some sense though, because the second half of the year (H2) makes up the bulk of US Cellular's ad budget. So, keep pitching your ability to reach mass consumer segments through the end of the year. 

Media has been at Publicis's Starcom, Chi for several years. However, we've been hearing rumblings that Cellular is taking programmatic in-house. Nobody at Cellular will confirm this, but it appears that Starcom is helping them build their internal trading desk. So, you have to wonder how much longer Starcom will have this account, right?

Year-to-date the majority of Cellular's small programmatic budgets (only about $160,000) have gone through The Trade Desk DSP, according to Pathmatics. We'll keep you posted as we learn more. 

Agencies - creative reviews often follow media account movement (and vice versa), so keep US Cellular simmering. Competition will include Mullen Lowe, their creative lead since 2012. This puts the IPG agency past average AOR tenure, (2.5-3 years), making this account even more vulnerable.

US Cellular 
8410 West Bryn Mawr Ave.
Suite 700 
Chicago, IL 60631 
(773) 399-8900

Grant Leech
Vice President, Brand Marketing
(773) 399-8900

Shaun Healy
Senior Brand Manager, Media
(773) 399-8900