Back to All Agencies

The Marketing Store Worldwide | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(312) 614-4600
Primary Address
55 West Monroe Road
Suite 1400
Chicago, IL 60603

The Marketing Store Worldwide Contacts

Contacts (4)
Name Title State
Mark L. President IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 614-4600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 55 West Monroe Road
Suite 1400
Chicago, IL

Rob P. Chief Corporate Strategy Officer IL
Bridget S. Associate Creative Director IL
Chloe L. User Interface Designer IL

See Winmo sales intelligence in action


Campaign Imminent: McDonald's taps new AOR, opens new pilot on-the-go restaurant (Score 42)

Sales Lead: 

  • The agency now handles the company's US Black consumer market PR strategy, which encompasses earned media, influencer engagement, cultural insights, brand-building efforts, communications-led program planning, and event services.
  • Egami will specifically focus on helping McDonald's better engage Gen-Z and other core audiences.
  • Burrell Communications, McDonald's previous Black consumer market PR AOR, will continue working with the company, though PR work has shifted to Egami.
  • Per senior global brand communications director Molly McKenna Jandrain, the company is particularly focused on driving meaningful storytelling initiatives.
  • McDonald's is also experimenting with a new on-the-go format with a pilot restaurant.
    • The new location will have an order-ahead lane, an updated app, a food and beverage conveyer, and a new kitchen format, all reportedly designed to streamline operations.
    • McDonald's Q3 US digital business boasted more than 25m active app customers, largely via its rewards program.
      • CEO Chris Kempczinski called it "one of our highest delivery sales quarters ever in the US."
    • Now, the company is expanding the digital rush to its store design.
  • Additional test on-the-go restaurants will continue evolving throughout the coming months.
  • The company will likely:
    • Ramp up promotional material supporting the new on-the-go restaurant as well as the loyalty program
    • Keep increasing digital spend
  • Target demographic
    • Gen-Z and millennial parents
    • Male skew

Recent hires:

  • ​​​​​​​In November 2022, McDonald's selected Anne Enright as its new senior global media director.

Additional spending insights:

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.