community.
Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media specialty
- Main Telephone
- (312) 970-8400
Spark Foundry Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Scott H. | Chief Marketing Officer & Executive Vice President | IL | ||||||||||||
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Sample of Related Brands
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| John M. | Chief Investment Officer | IL | ||||||||||||
| Brent L. | President & Chief Global Growth Officer | IL | ||||||||||||
| Jaclyn S. | Executive Vice President & Director, Media | IL | ||||||||||||
| Joe K. | Executive Vice President, Digital Solutions, Precision & Technology | IL | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******, ***. | media buying & planning | 2013 | present | ********* |
| *** ******** *********** | AOR - media buying & planning | 2013 | present | ******** |
| *** ** | Media Buying, Media Planning | 2014 | present | * |
| ****** | AOR - media buying & planning | 2014 | present | * |
| *******'* **** ******** & ********** | Media Buying, Media Planning | 2016 | present | ******** |
See Winmo sales intelligence in action
WinmoEdge
Gen-X, Millennial Opps: Mattress Firm announces new digital marketing VP (Score 51)
senior director of digital performance media of Dick's Sporting Goods. This hire indicates the company will focus on digital ads more in the future. Sellers keep this in mind and reach out to this MF to see if you can provide ad space.
Per Pathmatics, MF earned 638.3m impressions YTD through Instagram ads (47%), Facebook ads (36%), desktop display ads (12%) and desktop video ads (4%). It placed the majority (88%) of these ads site direct onto sites such as instagram.com, facebook.com, youtube.com, yahoo.com and finance.yahoo.com. It placed the remainder (12%) indirectly through The Trade Desk and Google AdX+AdSense onto sites such as zillow.com, reddit.com, fandom.com, match.com and cnn.com. It spent around $4.4m on digital display ads YTD, down 56% from $6.8m spent in this channel during the same time period of 2020. Full-year spend jumped from $5.7m in 2019 to $12.9m in 2020.
Magellan reports MF placed about 50 podcast ads over the last year.
According to iSpot, MF spent around $14.2m on national TV ads YTD, a 6% increase from $13.3m spent in this channel during the same time period of 2020. Full-year spend equaled $29.8m in 2019 and $29.6m in 2020. This year, it placed ads during programming such as "The First 48," "Wheel of Fortune," "NBA Basketball," "Entertainment Tonight" and "Despierta America."
Sellers-- MF's national TV ads skew towards Gen-Xers, while its digital ads skew towards millennials. It increased TV spend so far this year, while decreasing digital spend. However, the new digital marketing VP will likely push for extra digital spend. It also invests in OOH, radio, print and local broadcast ads, per Kantar. Click here, to use the location finder to see where you may be able to provide local ad space. Seller should reach out offering ad space.
Agency & martech readers-- MF currently works with media buying & planning AOR Droga5. You may be able to pick up some of MF's business under the new VP. I recommend reaching out and offering digital assistance.